Digital marketing should be in your real estate marketing mix if it isn’t already. Whether you’re marketing a new lease-up looking to drive brand awareness or you’ve been established for a while and want to maintain a steady online presence, your property will benefit from digital marketing. The goal for any marketing campaign is to target the right audience, optimize towards conversion rates and continue to improve on them, increase customer loyalty, and gain better credibility. We’ve compiled a list of the top 8 digital marketing trends for 2023. Let’s take a look!
Gather 1st Party Data Through Forms
The trend to own your own data is growing. Being more proactive on attaining and implementing 1st party data is paramount in today’s day and age. Digital privacy laws are in place across the globe and it shows no signs of slowing down as users are looking to big data providers to become more private with the information they share. Forms are a great way for you to own user implemented data; the form used is a great way to keep the users engaged and to have a better success rate in gathering that data.
Build Your Email Marketing List
Email Marketing is a trend that continues to rise. 89% of marketers use email marketing as their primary method for generating leads. Being able to reach out to users who have subscribed to your email list but have not bought anything yet is a great way to reconnect with an interested user. Plus, you can leverage the first party data you’ve collected to personalize content for more accurate targeting email campaigns. .
Stand Out From The Competition
With many digital applications and tools out there, finding a way to use that application or tool in a new, creative way will help when it comes to real estate marketing. To find a way to get noticed and have users engage with your marketing efforts, you have to stand out among the competition. Consumers are looking for more personalized experiences and content curated specifically for them and their interests. Focus on collecting user generated content for short-form videos for TikTok and social media posts, or utilize surveys in stories or in email marketing to encourage engagement and gain valuable insights into what your audience likes or dislikes. Don’t be afraid to get creative and try something new. The data speaks for itself and will let you know if your efforts are working and resonating with your audience.
Incorporate Real-time Messaging Feedback
Real-time messaging would not be on this list 10 years ago. Consumers expect to get information as quickly as possible, and if you are not utilizing tools that collect information and provide instant responses, you may be missing out. We’re not just talking about answering phone calls. Most consumers prefer to interact with business digitally. Make sure you’re providing communication outlets on your website (chatbots), through social media, and texting.
Get The Most Out Of Influencer Marketing
Influencer Marketing is continuing to boom and doesn’t show signs of slowing down. Through social media funnels like TikTok, Instagram and YouTube, users have built “relationships” with influencers and that trustworthiness is what makes Influencer Marketing a success. As of now, ROI is about $5.50 for every $1 spent. One thing to keep in mind is that influencers are usually in niche spaces so aligning your product to their channels is ideal or your message may fall flat among their audience. Want to dive deeper into how utilizing influencers in your marketing strategy can benefit you? Check out our blog about How The Rise of Influencer Marketing Could Enhance Your Real Estate Marketing.
Provide Online Shopping Gratification
Similar to real-time messaging, consumers want what they want, and they want it now. We recommend removing any blockers that will hinder the customer’s online journey and cause them to look elsewhere. Utilize data from Google Analytics to understand where customers are dropping off on your website and find out ways to help answer questions that might stop them from buying. For example, offer virtual tours on your website or provide video walk-throughs for those who are not able to meet in-person, ensure you have a functioning website and applicant portal, and provide information on your website for those frequently asked questions, like pet fees, parking fees, etc..
Digital Marketing Agencies Are Growing
Outsourcing is a great way to get more done and free up your leasing teams to complete the most important step; converting the lead into a lease. Don’t let limited in-house resources hold you back from expanding upon your marketing efforts. Outsourcing to marketing agencies, like Threshold, could be the difference in small to large growth in your first year. When trying to find the best real estate marketing agency for your goals, consider Why You Don’t Need a Local Real Estate Marketing Agency Partner when making your decision.
Chatbots Increase User Experience
Building upon real-time messaging, Chatbots also have had time to mature. They help answer FAQs, collect first-party data, and provide the user instant information in a digestible way. Plus, they can take care of some of the communication that doesn’t need involvement from a real person, like scheduling a tour.