Carve rebrands luxury condo on Caroline St. in Uptown Waterloo.
January 29, 2016
The Caroline Street Private Residences will be a new, sophisticated street presence in Uptown Waterloo. VanMar Developments hired Carve to create a campaign to rebrand the previous, troubled 155 Uptown project. With a significant re-positioning to an upscale destination, and a strategic digital and traditional ad campaign, Carve drove incredible traffic of end-users and investors, resulting in strong conversion. See the campaign.