January 19, 2016
The Dana Shortt brand is synonymous with gourmet quality and taste. Yet the brand's marketing and shopping experience didn't quite align to the quality of their product. So, Carve was engaged to revitalize the brand. The project was a "from-the-ground-up" rebranding that included new identity design, retail store redesign, in-store point-of-sale experience, packaging design, staff uniforms and web/digital marketing.
The result was a multi-touch rebranding that freshened up a quality brand to re-delight customers. Today's Dana Shortt Gourmet is now sporting a much more modern, appealing and tasteful brand. Bon appétit!
See the campaign.