SOLEA CEDAR PARK
DIGITAL MARKETING SENIOR LIVING CASE STUDY
FIND OUT HOW
The Client
Solea Cedar Park is a senior living property in Cedar Park, TX, within the Austin metroplex, devoted to building a community of adults 55 and over who want an active lifestyle without the inconveniences that come along with home ownership.
The Solea Cedar Park Team was looking for ways to reach their target audience, build qualified leads, and get leased up fast.
The Problem
The Strategy
Solea Cedar Park was a brand new, attractive property filling a unique need within the Cedar Park area, so their property
had plenty of appeal—they just needed to be seen by the right people. We employed:
had plenty of appeal—they just needed to be seen by the right people. We employed:
SEO Improvements
We made improvements that would more effectively capture prospects already searching for senior living in the area.
Pay Per Click Ad Campaigns
Launched Google Ads that further improved their visibility in Google searches and make prospects excited to learn more.
Gmail & Retargeting Ads
Implemented more direct display campaigns to stay top-of-mind and nurture qualified leads beyond their initial search to capitalize on existing demand.
The Results
Within just one month of implementing these strategies, Solea Cedar Park was capturing more qualified traffic, resulting in 40% more leads—and things only got better from there. Over the first 3 months, their SEO improvements paid off to the tune of a 68% increase in organic traffic and, even more importantly, increased quality of traffic, with an 81% decrease in organic bounce rate and a 96% increase in pages per session. With more prospects making it to the site and finding what they needed there, Solea Cedar Park ultimately saw a total of 52% more leads by the fourth month of implementing their new marketing strategy with Threshold.
