102% Pre-Leased 2 Months Prior to Opening
93% Pre-Leased 5 Months Prior to Opening
14.6% Above Market Leasing Velocity Average
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The Client
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Client interior

The Lyndon is a student housing property in San Marcos, Texas that officially opened in August of 2019. This community primarily serves Texas State University students and is located in the Springtown District, a new area of San Marcos that houses a gym, movie theater, and several restaurants.

The team at The Lyndon was eager to turn this brand new property into a big success and generate plenty of buzz prior to move-in.

The Problem
To garner excitement and generate buzz, The Lyndon needed strong branding, striking curbside appeal, and online visibility—and they were starting from square one. They needed to hit the ground running as they began building their brand—and their apartment community—from the ground up.
The Dream
The Lyndon team set their sights high, with their goal to be fully leased up prior to their August 2019 move-in date.

The Strategy
Xs and Os
The first step was to nail down a coherent and iconic brand story that would inform all the design and collateral down the road. Once we had that, we needed to implement the branding in optimized websites, an unforgettable lease space, and stunning print assets.
Branding Development
We developed a brand story that would allow us to incorporate unforgettable design and messaging. Through this process we established the property name, “The Lyndon,” as well as a logo, brand manifesto, and crucial brand design guidelines.
Web Development
We helped The Lyndon team launch a full website optimized for both SEO and UX, including a dedicated landing page that would capture and nurture leads as The Lyndon approached its grand opening.
Lease Space Design
With Threshold's help, The Lyndon team incorporated unforgettable lease space design that would turn foot traffic into signed leases, including multiple larger-than-life murals and a massive area map along interior walls.
Print Media
We outfitted the lease space and on-site staff with branded business cards, brochures, flyers, stationary, email templates, and other signage and illustrations that would help leasing staff make a lasting impression on potential residents.

Web Development
Print Design
The Results
Together with Threshold, the team at The Lyndon leveraged the strong branding and assets we built to achieve some truly remarkable results. On the very first day of leasing, The Lyndon signed leases with 20 future residents, and in the first 100 days of leasing were already 42% leased. Things only got better from there, with the property reaching 93% of its goal a full 5 months prior to opening. One month before their August 2019 move-in date, they had met their goal—in fact, they exceeded it—reaching a 102% lease rate (including a wait list).
42% Pre-Leased First 100 Days of Leasing
20 Leases Signed First Day of Leasing

Lyndon ads