Digital Services. Real World Results.
Your Threshold team is proud to be recognized by Google as one of their Premier Partners, an accolade reserved for the very best agencies producing remarkable results. We employ tried-and-true strategies to make sure each dollar goes the distance, working within your budget to generate the desired results whether that’s growing your brand equity or getting in front of prospects as they look for apartments online. Throughout the process. We crunch the numbers to identify your most valuable customer segments so that we can continually optimize and progress toward your goals.
Pay Per Click (PPC) Advertising
Digital marketing isn’t cheap, so we make sure each dollar goes the distance. We know where to place your dollars in marketing spend to generate the desired result, whether that’s growing your brand equity or getting in front of prospects as they look for apartments online. Threshold’s digital real estate marketing tools include display ads, social media advertising, and geotargeting. Plus, all our strategy is informed by Adwords expertise so reliable it earned us the distinction of Google Premier Partnership.
The magic of the digital age is being able to target your demographic not only at the right moment but also at the right location. Threshold can target qualified prospects by building a virtual wall around strategic locations and serving customized ad messaging to prospects who show up there. Want to target a competitor's pool during a resident event? Done. What about a preferred employer just down the road? Simple. We'll help you build strategic ad campaigns that serve the right messages to the right audience.
Search Engine Optimization (SEO)
With so many customers’ journeys beginning with a Google search, it’s crucial that your property is visible to the right people online. Whether you're launching a new website or working to improve your existing SEO rankings, we know how to make sure you enjoy great online health. We’ll use our extensive knowledge of SEO to help you leverage hyper-local keywords and other SEO strategies that capture the organic search traffic you need, plus we'll build a content plan that lays out a clear roadmap for site optimization month by month.
Video continues to dominate content strategy across the digital landscape, making it more advantageous than ever to incorporate YouTube advertising in your digital media strategy. We’ll help you create video ads that engage audiences and leave a lasting impact while leveraging YouTube’s powerful targeting options to ensure you’re reaching the users who are most likely to convert.
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Other Digital Services
Email and Web Development
90% of prospects will first interact with your brand through your website or an email. So it's worth asking, "does my website accurately represent my community? Do my emails excite prospects and convey my brand’s personality?" Our Email and Web Development services are here to help make sure the answer is, "Yes."
Whether it’s a custom website, a templated email campaign, or a landing page created specifically to convert marketing leads, we'll help you make your online presence work for you.
Online Reputation Management
Reputations matter, and when your brand is involved, that’s never more true than online. We believe it’s important to not only ensure customer satisfaction, but also actively respond to both your tenant’s concerns and accolades.
Whether users are discussing their housing experiences on Google, Yelp, ApartmentRatings.com or any of the other ever-growing communities of judgement, we’ll be your voice in those conversations.