Looking Ahead: Multifamily Marketing Trends
December 1, 2016
Marketing to millennials is all about positioning your property as a notch above the competition. If you have a luxury apartment complex, you’re in luck. There are housing communities with luxury amenities, and there’s everyone else. Nothing is going to convince a prospect to pick your luxury property over the budget apartment down the street quite like mind-blowing amenities. However, amenities won’t attract anyone unless they’re marketed correctly. When every luxury apartment in the neighborhood has a pool, naming and describing the benefits of your pool becomes a whole lot more important than simply announcing that it exists.
If the competition offers a pool, you should be offering an “Expansive pool, tanning space and outdoor cabana.” If the competition offers a study room, your property should be offering a “Smart Study Lounge with blazing fast Wi-Fi.” With so much competition in the housing industry, multifamily marketing is more important now than ever before.
So you know you need to do some marketing, and you have amenities you want to show off. The next step is making sure your marketing efforts are seen in the right places to effectively reach prospects and residents.
The days of putting up a website, handing out brochures and calling it a day are long gone. Marketing student apartments is a year-round job. Well maintained Facebook, Twitter and Instagram feeds are just as important as a cutting edge website. The first step to creating effective month-to-month social media content is actually having things on the calendar to promote. Luckily, luxury apartments are easy to market through social media.
Its easier than ever to post high quality videos on Facebook and Instagram thanks to advancements in smart phone camera technology. It takes 2 seconds to snap a video showing off your pool or fitness facility and post it on Instagram. Facebook’s cool new 360 Image feature is also an ideal way to post mini-tours available units or just a quick shot of your hardworking leasing agents.
Clubhouses and fitness centers are also great spaces to host quick and easy events like Taco Tuesdays or Waffle Bar Wednesdays. Post a couple times on Facebook to promote the event and watch residents and their friends line up outside your door. Sometimes you need to post on social media just for the sake of keeping your page up to date, but its a lot more effective when your property actually has some events to talk about. Hopefully your event calendar reaches the point where you’re able to create event pages on Facebook and let residents invite their friends. Say hello to more prospects and more referrals.
In this post, we’ve established that events are an important tool for marketing on social media. But creating a diverse calendar of events is no easy task. As the marketing agency Austin apartment experts flock to, Threshold has a ton of experience filling out property’s monthly event calendars. We’ve been doing this long enough to know which events work and which are total busts. One event that always attracts a crowd is a partnership up with a local non-profit. Not only does philanthropy attract well-meaning attendees, it also acts as a boost to your public relations image around the community.
There are more new multifamily marketing ideas where that came from, so feel free to contact our team of experts next time your event calendar is looking a little thin.