Multifamily Marketing Trends To Watch in 2019

February 7, 2019

2018 is in the rearview mirror, and it’s time to look ahead. How are you going to implement a real estate marketing plan that works for both your property and the tech-savvy renters that will sign your leases?   Before you get too far into your apartment marketing schedule, take note of these important marketing trends for 2019. If you’re not implementing these new marketing tactics, you might be falling one step behind the competition.   Let’s dive right into the list of apartment complex marketing ideas, so you can get back to work.  
  1. Spring for 3D Floor Plans and Virtual Tours
  Your floor plan page is one of the most important pages on your website. In fact, it’s usually the second-most viewed page on property websites behind only the amenities page. If a huge percentage of your website users are going straight to your floor plans page, it only makes sense to make that page as engaging as possible. 2D floor plans don’t cut it these days, not when your competitor has virtual tours available on their website.  
  1. Don’t skimp on quality photos
  High-quality imagery matters, and it’s useful across all your marketing channels. Consider your budget for high-quality photos before you engage a marketing agency. The more high-quality photos you have, the better your marketing materials will look. We’re not just talking about websites and brochures, either.   Your property’s Instagram page will benefit from high-quality imagery, and that’s just the tip of the iceberg.  Facebook posts with quality images get more engagement. Digital ads do better when the feature pictures of amenities. Every piece of your marketing matrix will be more effective if you use up-to-date, high-quality photos instead of renderings or stale imagery.  
  1. Zero in on hyper-local marketing
  As marketers, we sometimes feel that we’re at the mercy of Google’s algorithm changes. The only way to build SEO, these days, is by staying up to date with algorithmic changes. One such change is Google’s preference for local search results. If you type “apartments” into Google right now, the results will feature apartment complexes closest to your current location. Even if you’re in a massive city like Houston, TX, the results will remain hyperlocal.   So, how should this affect your marketing strategy? It’s simple; make sure your local listings are up to date. We’re talking about your property’s Yelp page, its Facebook page and its Google My Business page. Take control of your local search results by verifying the info on these pages and responding to reviews. These local listings might show up ahead of your website on Google’s search results, so be sure to treat them like the customer-facing marketing materials that they are.   For more leasing ideas that can drive results for your property, get in touch with a Threshold team member today.