Why Combining Content Marketing and PR Strategies Is a Good Idea
To achieve business success in today’s digital environment, it’s always best to have content marketing and public relations help on staff.
Until very recently, both teams had similar agendas, yet worked separately from one another.
Things are very different now and content marketing and PR teams now seem to be working together more and more. Especially since most are remote workers, it’s easy for them to work together on modern approaches.
This makes sense since they both work in a similar fashion to achieve additional exposure online.
Each one of these teams can deliver the goods as far as online exposure is concerned. But when they work together, their efforts are magnified and together they achieve much greater heights.
Are you thinking about integrating your PR and content marketing teams?
We feel this is a no-brainer, but maybe you haven’t come to the same conclusion.
To help you better understand why these team should always work together from now on, we will share a few different reasons to help you finally see the light.
Putting Everyone’s Head Together Makes Idea Generation a Snap
Whether you’re trying to gain media attention for a hot new restaurant, an app, or a website focused on tech solutions, it’s never easy to come up with story placement ideas that meet the latest trends.
Separately, both of these teams had to find out precisely what bloggers and journalists wanted to publish online. And they also had to discover precisely what their target audience wanted to know more about.
Working together, both teams have the ability to stay far ahead of the curve. They can brainstorm ideas together, research together, and ultimately get better publication placements by working together as a group.
As each team figures out what to expect with placements, the content marketing side will achieve better results because they will target their audience correctly and share relevant content that everyone wants to read.
PR teams will also improve by working with content marketers because they can use all resources to find better placements, better story ideas, and keep the brand message consistent at all times.
Working Together Helps Amplify the Reach of Your Content
Content marketing is specifically focused on creating blog posts, webinars, articles, and other brand identification materials.
On the other hand, public relations work well because they have personal connections with the biggest influencers in your market.
By utilizing these connections, they can get better story placements and additional exposure during product launches and other times when they need an extra boost.
The combination of both of these teams creates an influential and powerful way to touch base with your target market. With every successful product launch they will be able to repeat the successes in a new mission.
But there is one other amazing benefit that you get when you combine PR and content marketing.
Sure, you’ll definitely find your target audience a lot faster. And that’s a great thing that everyone should strive for.
Combining PR and content marketing also makes it possible to reach a new, broader, hungrier audience as well.
Most companies are already investing in PR and content marketing.
By combining both of these avenues of outreach, you’ll have a better chance at increasing your ROI since both teams are already working toward the same objective.
Achieving Brand Message Consistency
Finally, having your PR and content marketing team working together means your brand message is always going to be on the same page.
Why is that?
Well, both teams always know what the other is doing.
By having access to this information, they can share similar stories and focus their content in a similar way so that their message is clear at all times.
As you can see, having content marketing and PR teams working together is definitely a great idea. If you haven’t tried it yet, you should give it a shot and see the amazing results for yourself.
Title: Super-Connector at OutreachMama
Wendy is a super-connector with OutreachMama and Towering SEO who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition.