A Brief History of Threshold
(Business on the left, party on the right)
The story of Threshold is a happy one, full of great characters, thrilling successes, and a few twists and turns along the way. Learn more about where we started, how we’ve changed, and what makes us who we are today.
Threshold founded with just 2 employees
The THeam worked from a small loft apartment–turned office, where close quarters build strong camaraderie.
Expanded to 5 THeammates
Launched first digital campaigns
First Holiday Craft Party — so successful it became an annual tradition
Added 5 new THeammates to become a THeam of 10
Launched a promotional product distribution service, which would later become our sister company, PromoShak
Kicked off first annual Strategy Day to plan for the following year
Outgrew the loft and moved to our current Austin office on South 2nd Street
Created our original Core Values
First Cinco de Mayo Party
Started our Threshold Hero Wall, allowing our teammates to show who they admire
First Everyone Event— the boat party that would become our most cherished annual tradition
Shared our wealth of knowledge with our teammates by kicking off our H2HHs (How-To Happy Hours)
Bowling Extravaganza for the Holiday Party
Full-service Digital Department established
Named Google Premier Partner
Expanded to 22 THeammates
Best Leasing & Marketing Innovator Award for work on the TODD student living brand
First Hatch Chili Potluck — now an annual tradition
First Pumpkin Carving Contest—now an annual tradition
This year’s holiday party: flexing our skills at Top Golf
Initiated new company perks for employees, including a gym stipend, weekly lunches, and designated work from home days
Acquired Carve agency based in ON, Canada, rebranded as Threshold/Carve
Grew to a THeam of 29 employees
Secured a spot as one of the top 50 fastest-growing companies in Central Texas, ranked by the Austin Business Journal
More THeammates means more space! We expand into the office next door.
Celebrated the holiday spirit with an All Night Karaoke Holiday Party
Launched PromoShak
Expanded our client base to over 400 properties
Ranked #1158 on Inc. 5000 list
Zeroed in on our growing expertise within real estate marketing, officially establishing it as our professional niche
Ranked among the top 50 fastest-growing companies in Central Texas once again in Austin Business Journal
Formed a Threshold Culture Committee
Unveiled 5 Year Anniversary Gifts at the Everyone Event
Celebrated the holiday season in style with a classic Ugly Sweater Party
Launched new website & new branding
Named Facebook Preferred Partner
Kept things fun and mysterious with a speakeasy event with our clients
Senior Leadership Team reaches 50% female leadership
Named Adweek's 90th Fastest Growing Agency globally
Formed new internal committees focused on client relations, employee development and support, and party planning
Launched new Company Values
Celebrated Pride as a THeam
Established the THUNDIE Awards to celebrate the unique contributions of all employees (held at annual Everyone Event)
Inaugural Threshold Employee of the Year awarded at the Everyone Event
Who says holiday parties can’t have an element of suspicion? Our Murder Mystery theme certainly had everyone on their toes!
New and Improved Client Reporting Dashboard
Transitioned our THeam to remote work in response to the COVID-19 pandemic
Won 6 MUSE Awards for creative branding and design projects
Launched YouTube Services
We renewed our vision to better reflect our values and who we are as a company
Won 4 MarCom Awards for creative branding and design projects
Won 4 MarCom Awards for creative branding and design projects
Juneteenth is added as an official company holiday
Kicked off the first round of ThreshTank, drawing innovative ideas from our THeam
Adjusting to the COVID-19 pandemic meant our holiday party looked a little different this year: socially distanced at a drive-in movie