We work with a lot of student housing properties, and we’ve been with our clients through the execution of a lot of different apartment complex marketing ideas over the years. While we’ve witnessed the occasional flop, we’ve also seen the power of a great idea executed flawlessly. Believing that good ideas are meant to be shared, we wanted to put together some of the best real estate marketing strategies we’ve seen in action, so that property managers, leasing staff, and apartment marketers are empowered to make bold choices and see big results.
Here, you’ll find a preview of the top ten apartment marketing ideas we love for student housing properties. If you want to see more, you can download the full pdf here.
Host a Bring-a-Friend Event
Referral specials can drive lease signings, but even just getting potential residents to visit your property can go a long way. Encouraging current residents to bring a friend to a community event is essentially providing a prospect with a partial property tour while giving them a chance to see your property not just as a name but as a real community.
In our experience, pool parties, team activities like sports and games, and holiday activities like pumpkin carving make great excuses for a bring-a-friend event. Whatever the theme of your event, consider asking folks to RSVP, and make sure you’re poised to make a great first impression by ensuring your property is looking beautiful and your event is well-prepared with supplies and friendly staff.
Show Residents You Care With Seasonal Events & Initiatives
The seasonality of the student housing market can be challenging and stressful, but it also provides opportunities to wow your residents. The beginning and end of the school year can be fraught times for students—why not show them some support and cheer them on with resident appreciation initiatives or events?