Top 9 Apartment Complex Marketing Ideas For Multi-Family Properties

We’ve been around the real estate marketing block a time or two (or three, or four), and we’ve seen a lot of different apartment complex marketing ideas over the years. Along the way, we’ve also learned that many of our clients and other property managers are constantly searching for new marketing strategies that will help them raise lease rates, revitalize their online reputation, or generate buzz for their new brand.

Well, we believe that good ideas are meant to be shared, so we wanted to put together some of the best real estate marketing strategies we’ve seen in action so that property managers, leasing staff, and apartment marketers are empowered to make bold choices and see big results. We’ve gathered out top apartment marketing ideas into a handy pdf available for download.

Below, you’ll find a preview of the top nine marketing ideas we love for multi-family properties. If you want to see more, you can download the full pdf here.

Host a Pet-Friendly Promotion Event

Four-legged friends are a big part of many residents’ lives, and a pet-centric community event can be a great opportunity to promote your pet-friendly property and get shareable content for your social media pages.

If you have a dog park or outdoor courtyard, consider inviting residents to bring their well-behaved dogs by and partake in some tasty treats. Or hold a giveaway of pet-friendly goodies for resident pet owners who share a photo of their pet at the property on social media. Everybody loves cute pet photos, and showing some love to a resident’s fur-baby is a sure-fire way to get on their good side.

Team Up With Local Businesses

You already know residents are drawn to properties that are surrounded by local businesses they love. So why not team up with the businesses in your neighborhood for some mutually-beneficial marketing? Partnerships like these strengthen both parties while also communicating to your prospects that your property is keyed into the local community residents will be a part of.


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