Welcome to Threshold.

We are a team of creative strategists developing award-winning branding and innovative digital marketing throughout North America. We blend fresh creativity with real-estate savvy to generate real estate marketing ideas that earn powerful results. Along the way, we meet every challenge head-on and build on our experience not just as marketing gurus, but also as on-site leasing and property managers, financial and retail experts, and more. Put simply, we’ve been around the block a time or two.

(And that's how you optimize your SEO).

Billy Wilkinson Chief Executive Officer
John Wilkinson Chief Strategy Officer
Jen Maufrais Kelly Director of Creative Services
Brett Fails Director of Digital Marketing
Elizabeth Garcia Director of Client Success
Sam Egleston In Memoriam
Meet more of us

Not just a bunch of pretty faces.

We've got apartment marketing skills, too. Whether you need groundbreaking digital strategy, breathtaking creative, or crystal-clear analytics, we can help. Let's craft your story together.

Check out what we can do.


Welcome to the pudding.

As in, where the proof is. We generate results and prove our impact. After all, you don't trademark “Results-based Real Estate Marketing” if you can't back it up. We communicate honestly and transparently with regular analytics reporting and check-in calls to make sure we keep cultivating stellar results. It's this dedication to real impact that keeps our clients coming back for more.

Check out some of our success stories:





Happy clients. Yup, we have those too.

We cultivate meaningful relationships and our clients seem to love it. With affordable pricing and no long-term contracts, we're passionate about keeping our clients around for the right reasons.

With us, you'll enjoy a marketing partner who understands your needs and takes pride in meeting them with agility, style, and enthusiasm.

See what our clients are saying about us.

This is going to be a trip.
But don't worry, our bags are packed and ready to go. When it comes to digital marketing, it's not always easy to usher your prospects though every single step of the buyer's journey-from total stranger to loyal advocate. Luckily, we've walked this path before, and we offer services that make a real impact every step of the way.
Want to understand your digital buyer's journey and how we can help pave the way for success?
We've got just the resource for you.
Show Me The Journey

What's new.

Things can change fast in real estate marketing, so we like to stay on our toes. We're constantly learning new things and exploring new apartment complex marketing ideas—here's some of what's piqued our interest lately. Plus, you can find lots more insights into student, multi-family, and senior housing marketing on our blog, ThreshNews.

Our Industry Insights

How To Improve UX on Your Property Website (and increase conversions)

Read More

Why You Shouldn’t Pause Digital Campaigns Once You’re 100% Leased | Digital Marketing for Apartments

Read More