RESULTS THAT
MADE PEOPLE SAY YES.

Holder Properties came to Threshold with a bold vision for Gateway 737, a 940-bed student housing development in Columbia, SC—but no brand identity to bring it to life. We built the brand from the ground up, crafting a name, logo, marketing materials, and a high-impact digital presence that captured USC students’ attention. The results? 96% leased in just five months, with record-breaking early leasing numbers.

Dannemora Federal Credit Union (DFCU) is a community-focused credit union that provides personalized financial services to individuals and businesses in Northern New York. We envisioned a strategic digital marketing campaign that would increase brand awareness, drive new account growth, and highlight their unique Kasasa products. The goal was to achieve a significant lift in customer acquisition and open a substantial number of new accounts within a year. All while upholding the brand’s commitment to value and integrity.

We collaborated with Legato Lakes to amplify its reach, improve the occupancy rate, and drive lease activity all within 6 months. This Georgia-based townhome community boasts lakefront views and a pet-friendly lifestyle that we couldn’t wait to get our hands on. Threshold worked creatively and strategically to produce impactful social and search engine ads that leveraged their unique selling propositions.

Yankee Mattress Company was looking to overhaul its current brand with clearer messaging, a new look and feel, and an e-commerce website that mimicked the elevated customer experience visitors had in store. We did all of that and more by crafting a brand and website that feels timeless and elevated. Oh, and their website now sees higher engagement. Click in to get all the details.

PeakMade was looking to identify a platform that allowed for a more streamlined and sustainable approach to websites across their portfolio. We designed four website templates with a custom Entrata integration that converts better than any leading property management software on the market. In fact, PeakMade saw an average conversion rate increase of over 77%. See just how we did it.

See how we worked with this student housing lease-up in Austin, TX to craft West Campus's next premier student living brand. Our bold branding with distinctly Austin flare was applied across a custom website, brochure, flyers, temporary lease space, and social media platforms to drive early buzz that led to Torre being 50% pre-leased in January 2021, months before their Fall 2021 open.

Our creative team teamed up with this student housing client to launch a new start property with iconic branding and design that drove out-performing lease rates amid one of the nation’s most competitive student housing markets.

How do you take a flexible coworking business that’s seeing few membership signups and ensure the local community and target market know about this great business model? Through a digital marketing campaign, we drove awareness and leads to a new website that resulted in demand so big the company was able to increase the prices for their services. We’re giving you the inside scoop on exactly what we did for Seaway Coworking, and how we can do it for you, right this way.

Our creative and digital teams worked in tandem to craft comprehensive branding, creative assets, an optimized website, and digital ad campaigns that helped this new Active Living development stand out from the crowd and drive hundreds of online conversions before even opening its doors.