claremont collegiate apartments in claremont, ca. saw:
213%
university gateway in los angeles, ca. saw:
the problem to solve
These website templates would give PeakMade the ability to address four major goals:
- More flexibility in design and functionality, creating the feel of a custom website at a template cost
- Compete in the market at a high level with evolved website designs
- Enhanced SEO performance that drives leads at the lowest cost and fastest pace
- Increase website performance, driving lead capture and conversion
the dream
the strategy
Phase 1
Phase 2
tell me more about this integration
- Set a custom pricing label option for floor plans with the ability to customize individual floor plan specials and floor plan name options
- Introduce a rent pricing override option for quick and easy discounted pricing updates when needed
- Create specials and offers that automatically remove themselves from the website when they expire
What does this mean for the property management teams?
- Information refreshes automatically
- No more spending precious hours updating leasing information or submitting requests through your website provider
- User-friendly back-end access to make certain edits on their own, without having to wait the standard 24-72 hour agency request turnaround time
- Focus on leasing and know that the property’s website is accurate and up-to-date
Threshold’s custom Entrata integration provides PeakMade property leads with a seamless leasing experience, making them more likely to convert.
THE RESULTS
How fast do you need a website? Because Threshold and PeakMade launched several of these custom website templates in only 26 business days.
But the results don’t stop there.
When switching their property websites from Entrata templated designs to Threshold’s customized solution, PeakMade saw some dramatic improvements.
Taking a sample of 10 property websites from 2022-2023, the PeakMade team saw the following changes:
average time on a website
increased by
33
Seconds Across All Sites
an engagement rate
increase of
7.74%
a goal conversion
rate increase of
77.61%
Additionally, the most notable property improvement came from Paloma West Midtown in Atlanta, GA., with results that included:
average time on a website
increased by
3
Minutes and 18 Seconds
an engagement rate
increase of
2.16%
a conversion rate
increase of an astounding
171.51%
Collectively, it can be seen that using the Entrata designs and limited plugins was costing PeakMade properties conversions. By working in conjunction with Threshold, these four website templates not only look better than the previous property websites, but they also provide a much-improved user experience that’s consistently resulting in better website engagement and higher lease numbers.