CRISIS COMMUNICATIONS
& PR.

for when you need it most.

How people see you matters. When you’re in the midst of a crisis, every move needs to be critically considered. Put your time and effort where it’s needed most, and let us handle the details. We’ll ensure you and your staff are empowered to communicate with the public and press in a way that promotes a positive brand reputation and furthers your business goals, demonstrating your value to the community.

CRISIS COMMUNICATIONS

From press kits to staff training, reputation management, and coalition building, our PR team is the whole package. We protect your business investments while inspiring trust in your customers. Your business already shines, we’re just here to make sure it stays that way.

{

It is truly a pleasure working with Threshold’s Public Relations. When it comes to execution, they are responsive, flexible, and quick to adapt to meet the evolving needs of our clients and properties. Their team was instrumental in helping create Asset’s ‘Crisis Communication Plan.’ We are grateful for the educated guidance and the ongoing support they continue to provide. They are consummate professionals and we highly recommend them for your PR needs.

{
Real Estate Management Firm Senior Vice President with a portfolio of over 65,000 units and 140,000 beds

1

PERSONALIZED PACKAGES

Your business is unique, and therefore your Crisis Communications and PR strategies should be too. Our public relations services give you the tools to build stronger relationships with the people and organizations that are most important to you. Through our collaborative approach, we ensure you’re getting flexible services that serve your immediate circumstances and long-term business goals. Need a little more or a little less? Don’t worry, we won’t tie you down.

2

COMPREHENSIVE SUPPORT

Feeling a little in over your head? Threshold can be your guide for every step of the PR-way. Do you need a news release that captures your brand voice while considering business objectives? We’re on it. Maybe you’re looking for support in reaching out to strategic partners, influencers, or sponsorship opportunities to promote positive PR. We’ve got you covered there as well. We pride ourselves on our ability to stay current with technology and the latest digital media tools, so we can engage with consumers in ways they prefer to be reached.

3

CRISIS MANAGEMENT & REPUTATION MONITORING

Found yourself in a crisis? First, breathe, second, call Threshold. Improperly managed crisis communications can cost you dollars. Lots and lots of dollars. When something goes wrong, we’re here to help with thoughtful communications and crystal-clear information that protect your business and investments. We’ll also monitor your business reputation in order to continue to inspire trust in your customers, proactively developing strategies along the way. We’re your partner, after all.

CONTACT

Get media-empowered.

Let’s give your business a first impression that makes people talk. Empowering you and your team with the tools and communication resources you need, we make sure you’re showing up in the good kind of way.