LEGATO
LAKES

the results speak for themselves:

the problem to solve

Legato Lakes sought to increase its occupancy rate, broaden its reach, and encourage leasing activity in 8 months or less. They needed a tailored marketing strategy that considered their audiences’ desires and communicated their unique selling propositions.

the dream

We viewed Legato Lakes as more than a neighborhood. Inspired by the brand’s commitment to convenience, we positioned this community as a comfortable, lifestyle-friendly haven for the modern consumer.

the strategy

The campaign generated significant digital engagement, with high click-through rates and website traffic engagement rates on paid search and social media platforms. This indicates effective targeting and compelling ad content that resonates with the target audience.

Legato Lakes surpassed its leasing goal well before schedule, achieving full occupancy by April 1st. The consistent lease conversion performance, with more than 6 leases signed each month, demonstrates the effectiveness of the marketing efforts in driving tenant interest and conversion.

The community’s emphasis on modern amenities, such as smart home features along with the allure of lake views and private fenced yards, proved to be compelling selling points to potential residents.

In conclusion, Threshold’s strategic digital marketing campaign for Legato Lakes effectively drove leasing activity and surpassed occupancy goals, showcasing the community’s appeal and attracting lifestyle-conscious renters in Pooler, GA. By leveraging its unique amenities and focusing on customer satisfaction, Legato Lakes is positioned for continued success in the competitive rental market.