pre-leased 8 months
Prior to opening
Most signed leases
for west campus market
the problem to solve
Launching a successful new student housing brand in Austin meant contending with plenty of competition in the West Campus district. The client needed an unforgettable brand identity that would differentiate the new community from its competitors and highlight the development’s unique advantages. That brand identity needed to then be applied across a variety of assets in order to wow students as well as parents, driving early buzz and generating leads as the property prepared to open for pre-leasing.
The client hoped to establish their new community as the most sought-after student apartments in West Campus as they approached their Fall 2021 opening. Along the way, their first goal was to be 50% pre-leased by January 2021.
Our comprehensive and collaborative approach to brand development and creative collateral helped the Torre team hit the ground running and establish a one-of-a-kind brand within the West Campus market.
Not only does the Torre team enjoy the benefits of an iconic brand that’s perfectly tailored to their audience of Gen Z students in Austin but their ability to apply that branding consistently using clear brand guidelines and custom-created assets empowers them to achieve ever-increasing brand awareness as time passes. In fact, Torre already has over 3,000 followers on Instagram prior to opening—that’s almost twice as many as their leading competitors.
And all that awareness translated into signed leases as the Torre team kicked off their pre-leasing season. The client leasing team hit their first major milestone on time to become 50% pre-leased in January 2021. In fact, their one-bedrooms and studio floor plans are completely booked for the 2021-2022 academic year.
Not only that, but Torre is currently ranked second in the West Campus market for most leases signed.
As their leading competitors