When First Savings Bank wanted to go beyond “good enough” with their marketing efforts, they turned to us. Known for offering stellar personal and business accounts, they needed a boost to differentiate themselves in a crowded market.
Our goal? To help them open 463 new accounts and achieve a 20% lift in customer acquisition. Spoiler alert: we did that – and so much more.
the challenge: standing out in a saturated market.
First Savings Bank had been doing well, but that wasn’t enough for their standards. In a financial world where competition is fierce, they struggled to make their brand stand out. Their existing marketing was solid but lacked the punch needed to reach the next level of growth.
That’s where we stepped in.
We saw an opportunity to elevate their strategy with bold, high-performance ads that would resonate with their target audience. We carefully considered their customers’ geographic locations, buying patterns, and lifecycle stage to craft a strategy that would grab attention and convert leads into customers.
the big dream: building a marketing funnel that crushes it.
First Savings Bank had clear goals: open 463 new accounts and achieve a 20% increase in customer acquisition. But we didn’t just want to meet those goals; we aimed to exceed them.
the strategy: focusing on what makes first savings bank special.
To kick things off, we honed in on First Savings Bank’s unique products, including Kasasa Cash Back, Kasasa Cash, and Kasasa Eats. Keep in mind, these weren’t your run-of-the-mill banking products – they were different, and we knew that was our ticket to success.
We opted for an omni-channel marketing strategy, casting a wide net to capture more leads across multiple platforms, from Google Search to Facebook, Instagram, and programmatic digital display platforms. Our ads were tailored to speak the language of First Savings Bank’s ideal customers and highlight what set the bank apart.
phase one: research, research, research.
Before launching, we dove deep into research. We explored the target audience, analyzed the competition, and fine-tuned the messaging to ensure it hit home. The goal was simple: make sure every word and image spoke directly to the people who’d care the most about First Savings Bank’s offerings.
phase two: launching across multiple channels.
With our research in hand, we rolled out campaigns across Google Search, Instagram, Facebook, and programmatic display ads. The results? They far surpassed the goals.
the results: more than just impressions.
Here’s how things shook out by April 1st, 2024:
- Total Impressions: 10,066,287
- Total Clicks: 54,444
- Paid Search: 69,186 impressions, 11,721 clicks (CTR: 16.94%)
- Facebook & Instagram: 7,858,678 impressions, 39,627 clicks (CTR: 0.50%)
- Programmatic Display: 2,138,423 impressions, 3,096 clicks (CTR: 0.14%)
And those account numbers? We exceeded the original goal of 463 new accounts, closing with 638 new accounts by April 1st, 2024. That’s a 27.5% lift in customer acquisition, well above the projected 20%.
The high click-through rates (CTR) on paid search campaigns showed us that our ads were not only seen but genuinely resonated with the audience. And when you combine that with strong engagement across social platforms like Facebook and Instagram, it’s clear the strategy worked.
why it worked.
By zeroing in on First Savings Bank’s strengths, we were able to create ads that didn’t just attract attention but actually convinced people to open accounts. Kasasa Cash Back, Kasasa Cash, and Kasasa Eats are unique products, and by showcasing them in a way that felt personal and relatable, we helped drive real results.
to wrap things up.
At the end of the day, our partnership with First Savings Bank was a major success. Not only did we help them hit their goals, but we also positioned them for continued growth in a tough market. By leveraging their unique product offerings and engaging the right audience at the right time, we helped them exceed expectations and stand out from the competition.
Want results like this? Let’s chat.