Budgeting For Your Residential Marketing Plan

September 10, 2013

My Fantasy Football season started this year to dismal results.  Despite being projected to win by 15 points, I lost by over 40.  At one point (Sunday) I just stopped checking the scores.  Some of my guys fumbled the ball, others were benched – bad start.

How is this relevant to digital marketing?  Well, I did my homework – Googling all I could about the 2013 projections, what strategy worked best in the draft and how to align players compared to my opposition.  I spent a huge amount of time online (yes I should have been working, but it’s football and I have a need to win against my cousins…lots of therapy sessions couldn’t fix it).  The point is, the information I needed was online and that’s where I turned…from my phone, my iPad, my computer, you name it.  I was searching and scribbling.

Like me, renters and buyers and landlords are all turning to whatever screen they have to search for new places, old places, cool places, the “it” places.  But, are they finding the right place (a-hem, your place)?

Football reminds me that it’s also budget time, so thanks to our friends at Multifamily Insiders, there’s a recent article that explains where the dollars for your residential marketing plan budget should go.  You can read the full article here, but here’s our summary:

  1. Mobile – this should not be an “aha” moment.
  2. Analytics – SEO, SEM etc
  3. Visuals – people have short attention spans
  4. Local Search
  5. Lead Follow-Up  – this could be an “aha” moment.
  6. Customer Service
  7. Listening – I won’t go there.
  8. Learning
  9. Experimenting
  10. People

At Threshold we align our services along a specific process that focuses on every touch point your future or current resident might have with your brand – it’s a 360-degree approach to ensuring the services we provide impact your bottom line.  In turn, ROI and NOI improve = more leases/sales.

With week two of the NFL season upon me, I’m busy searching for answers and that right place to turn for assistance.  Hopefully you are also looking for the right solutions for your marketing needs.  If so, give us a call.  We’d love to chat.

Especially if you have some killer Fantasy Football tips.