TREEHAUS TOWNHOMES
& FLATS

Treehaus Townhomes & Flats, a community serving Clemson University students, came to Threshold as an underperforming new property in an extremely competitive leasing market. Several purpose-built student housing communities compete for the same pool of renters every year, and a slow start to lease-up is hard to recover from once the season gets moving.
Texla Housing Partners wanted a partner who could pinpoint exactly where the leasing funnel was breaking down and fix it quickly enough to make a real difference for their first season.

Treehaus Clemson didn’t have a digital marketing program in place when Threshold stepped in. We launched a full-funnel strategy, running ads on Google and Meta alongside geofencing to reach prospective residents at every stage of their search.
The impact was immediate. After launch, the property saw a noticeable uptick in leads and leases. It went on to post its highest leasing month during July, historically the slowest month of the student housing leasing cycle. We worked closely with the on-site team on lead source and quality to keep sharpening the strategy as the season progressed.

By mid-July 2026, Treehaus Townhomes & Flats had secured 363 leases against 488 total bedspaces, putting the property at 74.39% preleased for the 2026–2027 academic year with a healthy pipeline still building behind it. The new digital marketing push drove leads and leases through the month, and the property posted its highest leasing month of the season during a stretch when leasing usually goes quiet.

The momentum showed up in the day-to-day numbers. On one Wednesday alone, the team signed 6 new leases and finalized 3 more.