we don’t do average
Most real estate advertisers struggle to meet industry benchmarks. Threshold doesn’t just meet them. We outperform them across the board, generating more qualified clicks, higher conversion efficiency, and dramatically lower acquisition costs.
We recently analyzed performance across our portfolio, and the results were hard to ignore. In January 2026 alone, our digital campaigns significantly outperformed industry benchmarks.
google premier partner
We were once again awarded Google Premier Partner Status, the highest, most exclusive tier of the Google Partners program. This status is awarded annually to the top 3% of participating digital marketing agencies, demonstrating Threshold’s advanced Google Ads expertise and superior client experience.
THE RESULTS
Higher engagement and conversion rates mean that more high-intent prospects are interacting with listings and property offerings, while overall advertising costs are reduced.
google search results:
58%
higher CTR
(vs. industry benchmark)
75%
higher CR
43%
lower CPC
(vs. industry benchmark)
77%
lower CPA
(vs. industry benchmark)
meta (paid) results:
76%
higher click-through rate
(vs. industry benchmark)
88%
lower cost per click
(vs. industry benchmark)
Lower traffic costs combined with higher engagement rates create more opportunities to move potential buyers and sellers into the sales pipeline.
the bottom line
The results aren’t incremental improvements. They’re decisive performance gains. When strategy, creative, targeting, and bid management align, your property doesn’t just compete—it outperforms.
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