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SURPASSING DIGITAL MARKETING BENCHMARKS

a case study in financial institutions.

Financial institutions are facing rising ad costs, tightening margins, and increased competition from national brands. You need paid media that doesn’t just generate traffic, it drives measurable growth while improving efficiency.

Threshold builds scalable digital growth engines that consistently outperform industry benchmarks in all paid performance metrics.

we don’t do average

Most financial advertisers struggle to meet industry benchmarks. Threshold doesn’t just meet them. We outperform them across the board, generating more qualified clicks, higher conversion efficiency, and dramatically lower acquisition costs.

We recently analyzed performance across our portfolio, and the results were hard to ignore. In January 2026 alone, our digital campaigns significantly outperformed industry benchmarks.

google premier partner

We were once again awarded Google Premier Partner Status, the highest, most exclusive tier of the Google Partners program. This status is awarded annually to the top 3% of participating digital marketing agencies, demonstrating Threshold’s advanced Google Ads expertise and superior client experience.

THE RESULTS

that proved our strategy worked.

google search results:

72%

higher CTR

(vs. industry benchmark)

76%

higher CR

(vs. industry benchmark)

64%

lower CPC

(vs. industry benchmark)

68%

lower CPA

(vs. industry benchmark)

meta (paid) results:

83%

engagement

(vs. industry benchmark)

70%

lower cost per click

(vs. industry benchmark)

Lower traffic costs combined with higher engagement rates create more opportunities to move potential buyers and sellers into the sales pipeline..

the bottom line

The results aren’t incremental improvements. They’re decisive performance gains. When strategy, creative, targeting, and bid management align, your financial institution doesn’t just compete—it outperforms.

CONTACT

Ready to achieve your dream?

Let’s propel you forward. Your place for your every marketing need, with us you can go a la carte or take all the carts. Talk to a Marketing Specialist today.
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