Gateway
“The Threshold team worked tirelessly—so many email chains, so many calls!—to create a brand that would stand apart from the others in Columbia and give the property immediate recognition. The team truly felt like an internal extension of my own, and I knew they cared about this project as much as I did.
We continually pushed outside the box—from the vibrant color palette and unique graphic elements to creating a lounge inside a construction trailer and specialty brochures. The website, with so much dynamic movement, brought it all together—letting potential residents and their parents know that the Gateway experience was the best living experience Columbia has to offer. When a request was made, the answer was always ‘We can do that.’”