PERSONALIZED PAGES,
BUILT TO CONVERT.

lower your CPA. triple your leads.
no extra ad spend required.

If you’re running digital ads for your student housing, multifamily, or build-to-rent community, the most important part of the user journey comes after the click.

With Dynamic Landing Pages, we take your paid search ads and connect them to landing pages that mirror the message, creating a personalized, high-performing experience that converts leads at dramatically higher rates.

dynamiclpflow final

DYNAMIC LANDING PAGES

Our Dynamic Landing Pages create a seamless experience between your search ad and your website, leading to higher engagement, lower cost-per-lead, and more signed leases.

WHY IT WORKS:

  • Most digital campaigns send renters to a one-size-fits-all website page that doesn’t reflect their search intent. That disconnect loses trust, and leads.
  • Dynamic Landing Pages match the ad’s keywords, tone, and offer with custom landing content, so prospects feel seen, understood, and ready to take action.
Anatomy of a dynamic lp

REAL RESULTS

the proof inside the pudding

Cost-per-acquisition
dropped from

$502 $96

Conversion rate
increased from

0.73% 4.03%

without increasing ad spend, conversions

TRIPLED

These results come from A/B testing across multiple properties, markets, and verticals, including student housing and multifamily. In every case, personalized landing pages outperformed generic ones, consistently lowering CPA and improving lead quality.

WHAT’S INCLUDED?

  • Custom-built landing pages using our proprietary API & code
  • Personalized content that reflects search behavior and campaign goals
  • Conversion-focused layout and copy
  • Hosting and maintenance included
  • Integrated into your existing or future digital campaign with Threshold

WHO IS IT FOR?

This service is perfect for existing or future Threshold clients who:

  • Are running or plan to run paid search campaigns
  • Have properties that need more qualified leads to hit leasing goals—fast

READY TO
BOOST RESULTS

without increasing your ad budget?

Let’s connect your ads to landing pages that actually convert.