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How The Rise of Influencer Marketing Could Enhance Your Real Estate Marketing

How The Rise of Influencer Marketing Could Enhance Your Real Estate Marketing
April 12, 2022

photo of the author, digital success manager at our real estate marketing agencyWritten by Alfred Perez, Digital Success Manager

The Rise In Influencer Marketing

Influencer culture is not going anywhere anytime soon. Influencer Marketing grew to approximately $13.8 Billion in 2021, with Instagram and TikTok leading the way. About 3/4 of Gen Zers and Millennials follow influencers on social media and over 50% say they trust the influencers they follow, according to The Influencer Report. In an Influencer Marketing Benchmark Report in 2021 with over 5,000 surveys with marketing agencies, brands & other relevant professionals, Influencer Marketing Hub found that 59% admitted to having a standalone budget for content marketing & 75% of them now intend to dedicate a budget to influencer marketing in 2021.

5 Reasons Why People Advertise Through Influencers:

  • People buy from people because it feels personalized & authentic
  • People want to see content that relates to them
  • People research on bigger commitments
  • People are more likely to buy if they come to you
  • People will read/view your content because they already cared to start with

Like, Subscribe & Growing

In the world of real estate marketing, shows like “Selling Sunset” on Netflix are popularizing real estate influencers or agents using their strong social media following. With the rise of niche micro-influencers since the pandemic started, and marketing platforms and agencies growing by more than 3 times since a few years ago, influencers will continue to entertain and establish a trustworthy relationship with Millennials, Gen Zers, and those who follow.

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