Go for the Gold: Housing Fair Marketing Plans

The 2014 Sochi Winter Olympics kicks off this week, unfortunately  shrouded with controversy over lack of preparation. The hashtag #sochiproblems is trending over #teamusa. As we think about our marketing to college students, one event that puts everyone on the same competitive playing field are the housing expos or housing fairs held by many colleges and universities.  It’s your time to compete against the comps and shine. Certainly you don’t want #housingfairproblems to follow you around. Here are some tried and true tips:


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