If you’re using Facebook to help promote your communities, this is a post you’ll probably not want to miss. So, that means basically everyone. Back in December, Facebook changed its algorithm that drives their News Feed feature. The News Feed is the central content area on Facebook or the Facebook app. It’s where many, many brands and individuals would post updates in hopes the throngs of their “fans” would see it and purchase whatever they were selling.
With Jay Leno’s last night hosting the Tonight Show having come and gone, I flipped over to CBS to watch David Letterman the other night. I used to watch Letterman religiously, but with the addition of our now 4-year sold my bedtime has become much earlier (Ok, I usually fall asleep on the couch before the 10pm news). This night, though, I triumphed. One of Dave’s signature bits is The Late Show’s Top 10. And as they say, copying is the best form of flattery. So, without further adieu here are Threshold’s Top 10 Great Student Housing Marketing Ideas:
The 2014 Sochi Winter Olympics kicks off this week, unfortunately shrouded with controversy over lack of preparation. The hashtag #sochiproblems is trending over #teamusa. As we think about our marketing to college students, one event that puts everyone on the same competitive playing field are the housing expos or housing fairs held by many colleges and universities. It’s your time to compete against the comps and shine. Certainly you don’t want #housingfairproblems to follow you around. Here are some tried and true tips:
The term “guerilla marketing” has taken on a life of it’s own since it was first coined in the early ‘80s. As a student housing marketing practitioner, I describe guerilla marketing as any creative, out-of-the box tactics that go beyond passive, traditional marketing. It’s a way for your brand to make real-life connections with students, provide them a memorable experience and let them know that your brand gets them.
Every January I get excited for the new opportunities and challenges that will present themselves over the next 12 months. Not only personal opportunities and challenges, but also for our business and clients. Whether you are in student housing or senior living, the same opportunities and challenges exist and the new year is ripe for making some changes to improve year-end results.
With the new opportunities and challenges it is important to stay on top of new trends. Here are the top 3 trends/changes we’re seeing in student housing marketing and residential housing in general.