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Ava PageWhat is SEO?
Search engine optimization (SEO) is the process of utilizing optimized content in order to improve your ranking on search engines and increase traffic to your website. The best ways to ensure this practice is completed at maximum success are to create high-quality content, ensure quick load time for your website, and create a user-friendly website across all platforms.
Why should I focus on SEO?
The bottom line is that SEO is what will make your website visible, and will in turn ensure long-term equity for your business or brand. Higher visibility will result in higher organic traffic for your site, all without spending a dime on advertising.
Improving your SEO rankings is one of the easiest and most cost-effective ways to drive traffic to your site. 65% of users who search on Google say they will choose organic results over ads, proving that securing a solid SEO campaign can be more effective than paid ads in this arena.
What SEO content should be included on my website?
At Threshold, we happen to know a thing or two about SEO. In fact, it’s pretty much our specialty. So much so, that we’re offering some insight on the top ways to ensure SEO success for your business or brand and how we provide for our clients on custom websites, social media management, and other digital marketing services.
Alt-text
First things first, it’s worth noting that 22.6% of Google searches come from image searches, hence the importance of your website images’ SEO.
Alt-text – sometimes referred to as alt tags or alt attributes – is an included written description of an image within the website. This helps in giving your site and its images a higher search engine ranking, as it enhances the accessibility of your site.
Meta descriptions
Meta descriptions allow you to provide a snippet or summary of your website and all its pages to be shown in the SERP (search engine results page).
A good meta description will entice viewers to click on your page in search engines, increasing your CTR (click-through rate), organic traffic, and lead generation.
Without effective meta descriptions, search engines will rank your website lower, and those potential viewers who do make it down to your listing will turn away from site descriptions that don’t interest them.
Page titles
We’ve all heard not to judge a book by its cover, but in most cases, it’s inevitable.
Page titles on a website are no different! When creating your page titles, you must be sure to let your clients know what they’re searching for, while also drawing their interest.
As far as page titles go for SEO, it’s a pretty similar idea. Search engines are never going to prioritize a website without clear page titles to indicate where they are sending their users.
Keywords
Keywords are where things can get tricky in SEO, and why we recommend you leave it to the professionals – like us!
However, for the sake of giving you a better understanding of why we do what we do when choosing keywords, we’ll let you in on some tricks of the trade.
Keywords are what most often will attract users to your website in search engines. Think about what clients will be plugging into their search engines when looking for a business such as your own – these are the starting points for choosing your keywords.
Another tricky part of keywords is knowing how many to include per page, per site. Include too little, and search engines won’t recognize your site. Include too many, and search engines will avoid promoting your sites due to spam triggers.
Lucky for you, keyword research and implementation are a huge part of our premium SEO services when creating our custom websites.
Linking
Whether it’s to provide examples, deeper dives into the information you’re promoting, or simply linking to other locations within your own website, this is a step you’ll want to pay attention to. Both internal and external links let search engines know that your information is relatable, and oftentimes, verified.
Mobile-friendly
Creating a website that is user-friendly across all devices is something that will contribute largely to your SEO rankings, and it’s because of one simple fact: nearly 60% of online users access the web using a mobile device.
Gone are the days of simply using laptops and desktops to access the internet, and mobile-friendly websites are here to stay. Google and other search engines are simply not going to prioritize a website that isn’t designed with the majority of online users in mind.
This is why creating a mobile-friendly website isn’t something that can be pushed to the back burner to be resolved later – it’s something to look at now, or else your SEO rankings will suffer exponentially as a result.
Before you go
Don’t forget, we’re experts when it comes to crafting high ranking SEO friendly custom websites, and we are here to help! Reach out to a CSM or any of our team members to get started on taking your website’s SEO to the next level, and see an increase in traffic, and watch the leads roll in.
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