A BIT ABOUT THRESHOLD
& WHAT MAKES US SO FUN.

Billy is the President and Chief Executive Officer of Threshold’s family of companies, including Threshold and PromoShak. With over 25 years of experience, he has created empathetic sales and marketing machines, delivered influential communications, and created order from chaos to move businesses forward. Entrepreneurial, influential, and financially savvy, he has delivered billions of dollars in leads and revenue to his clients.

Throughout Billy’s career, he has proven an innate ability to forge mutually beneficial relationships with stakeholders and build consensus by creating a compelling story around financial data/metrics in a way that commands listeners’ attention, earns people’s trust, and results in a thorough understanding of the path forward. In his current role as CEO at Threshold, the company has garnered many awards for its amazing creative work, being one of the fastest-growing companies in the US, and one of the fastest-growing agencies globally. In 2020, he was named one of the 40 over 40 recipients as one of the most talented and accomplished people transforming the United States advertising industry.

Billy prides himself on being a leader with a repeated history of success building, coaching, and mentoring strong, cohesive teams; championing change in fast-paced organizations, and quickly achieving profitability in previously unprofitable accounts/companies.

When Billy's not working he's: playing tennis or golf, traveling with his family, or grillin'.

Abby joined Threshold in 2019 as a Senior Client Success Manager responsible for strategically leading and growing a diverse portfolio of digital marketing and creative clients. As Abby delved deeper into digital marketing and analytics, her passion truly ignited. Today, she proudly leads the charge as Director of Digital Marketing.

Abby holds a B.S. in Communication Studies from the University of Texas at Austin (Hook ‘em Horns!). With over a decade of marketing experience, she’s become a go-to expert, specializing in real estate and financial institution marketing.

Abby and her team are focused on driving innovation in strategy and products, constantly pushing the boundaries of what’s possible in the digital landscape. Her data-driven mindset helps to translate data into actionable insights that drive results for our clients.

But what truly sets Abby apart is her knack for collaboration. Whether it’s working closely with her peers or partnering with our clients, she’s all about strengthening relationships and delivering unmatched digital success.

When Abby’s not working she’s: hiking, mountain biking, or catching up on a good TV show

Steve joined Threshold as Chief Operating Officer in early 2024. He enjoys working on work projects at the intersection of business operations, technology, and data analytics. Prior to joining Threshold, Steve was a managing director at a real estate private equity firm and held a number of leadership positions at a private equity-owned real estate operating company.

Steve has a Ph.D. in electrical engineering from the University of Michigan (Go Blue!) and an MBA from the Kellogg School of Management at Northwestern University.

When Steve’s not working, he is spending time with his dog Béla, practicing pilates, developing photos in his black and white film darkroom, and working to improve his cooking skills.

Michael is a seasoned marketing executive with extensive experience across multifamily, student housing, build-to-rent, self-storage, and retail. Throughout his career, he has led national marketing organizations, built high-performing digital and creative teams, and put scalable systems in place that directly improve leasing performance, customer acquisition efficiency, and portfolio profitability.

Before joining Threshold, Michael served as Executive Director of Marketing at Coastal Ridge Real Estate, where he led a 19-person in-house marketing group responsible for brand strategy, digital performance, creative, and analytics across a diverse national portfolio.

Before that, he cofounded and served as Executive Vice President at Agency FIFTY3, helping grow the agency while driving measurable gains in occupancy, retention, and full-funnel marketing outcomes for real estate clients.

As EVP of Revenue Generation at Threshold, Michael leads our national growth strategy, unifies sales and client success, and drives expansion across website products, digital marketing services, and emerging solutions. His focus is on building a scalable, predictable revenue engine that strengthens Threshold’s market position and delivers meaningful value for clients in real estate, financial services, and professional legal services.

For Michael, the best evening is spent watching Mean Girls—his all-time favorite movie. Don’t ask him about the remake unless you want to make enemies.

Sarah has been a Fractional CFO since 2011, providing mid-sized agencies with the kind of financial leadership and clarity that unlocks smarter decisions and more confident growth.

Her work combines rigorous financial strategy and analysis, a strong partnership with leadership teams, and a focus on giving teams the insight they need to execute on the CEO’s vision

Before becoming a Fractional CFO, Sarah was an Asset Manager for a private equity firm in Boston, where she managed a billion-dollar portfolio of assets. She also served as a Financial Analyst at Fidelity Investments and graduated Summa Cum Laude with a B.S. in Finance from the University of Connecticut.

Today, Sarah lives in New York’s Hudson Valley with her husband and two young daughters. When she is not in the numbers, you can find her hiking, doing pilates, reading, or planning legendary parties.