There are a lot of marketing agencies out there, but not all of them have years of experience in the real estate industry. When it comes to generating apartment complex marketing ideas or developing a real estate marketing plan, it’s important to work with a marketing partner who’s been around the block a time or two.
Today we’re going over three main areas of expertise your real estate marketing partner should have. We highly recommend real estate brands partner with agencies with these kinds of experience in order to secure the best possible results.
Understanding Your Business Cycles
To everything, there is a season, and this is particularly true for real estate marketing. Your marketing needs during the lease-up phase will be different from your needs after your property is fully operational. Your needs during peak leasing season will be different from your needs during a slow season. An agency with the ability to anticipate these shifting needs is better poised to help you make both short-term and long-term real estate marketing plans.
For best results, you want to work with an agency with years of experience working with real estate brands at all phases of their business and during all seasons of the year. This experience will help when you need to scale your marketing efforts at different stages of these cycles for maximum efficiency and meaningful results.
Understanding the Target Audience
Even tried-and-true marketing strategies can fail if you don’t understand your target audience. Your marketing strategy should be different if you’re marketing to students vs. seniors, or young professionals vs. parents with kids. Everything from branding to specials to digital strategy needs to speak to your audience in the right ways and at the right places, or you can fail to reach potential residents and convince them to convert.
When you work with an agency with experience in real estate marketing, you can be confident in the strategies and creative assets your agency develops, knowing that they know what it takes to reach your target audience, whether they be students, parents, professionals, seniors, families, or others folks looking to rent.
Understanding Successful Digital Methodologies
Understanding successful digital strategies go hand-in-hand with understanding your target audience. Understanding the audience alone isn’t enough, however. In order to really translate that knowledge into effective marketing, you have to know how to leverage a variety of strategies to capture the attention of that audience and encourage them to convert.
Your marketing agency should have a firm grasp on what marketing strategies will suit the needs not just of your audience, but also of your budget, your phase of development, and the season of the year. They should also be keeping up-to-date on the ever-changing digital landscape, including social platforms, search algorithms, and ad trends.
When it comes to reaching your audience, promoting conversions, and developing high-quality assets, Threshold has the experience to help you see fantastic results. Want to learn more about this expertise? Check out some of our success stories, or chat with a team member to learn how we can put our experience to work for you!
