Zehr Group has been in the news over the past year building hype over the unveiling of their plans for the site at 607 King St West, across from Google’s new development office. Six months ago, they engaged Carve to create a brand and marketing campaign to promote this massive, multi-use, multi-highrise condo community. The teaser campaign Carve launched will use a mix of traditional and social media PR, digital marketing, and web (sixomidtown.com).
The campaign creative for the teaser launch was carefully developed using a composite image of real drone photography, mixed with computer-generated renderings. In the process, the vision of what SIXO’s surrounding will feel like in 2020 was depicted, including a vision of the future multi-modal transit hub, LRT and other currently active projects.
