Threshold/Carve introduced the “Meet Charlie West” campaign to residents and investors in Waterloo Region with outstanding results. This new high-rise condominium is another Momentum Partnership project, a joint-venture between Momentum Developments and Zehr Group.
Momentum Partnership hired Threshold/Carve, who created a tasteful brand strategy in a way that condominiums have never been marketed before in Waterloo Region. The colourful marketing approach helped achieve an essence of Charlie West’s location where, coincidentally, is located across the street from the city’s future creative hub. From the creative branding, colourful website, attention grabbing ads and interactive sales centre kiosks, Threshold/Carve has helped achieve successful sales events.
See the campaign creative developed for the campaign, which included naming, logo development, brand campaign design, website and kiosks, scale model, sales centre design, print materials and more.