Mastering PPC: The Guide to Propel Your Marketing Strategy


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Ava Page


Welcome to the ultimate Pay-Per-Click (PPC) guide to help you excel in your next marketing campaign (hopefully with us)! At Threshold Agency, we know that mastering PPC advertising

is like discovering a treasure trove for your marketing strategy.

Ready to dive into this guide? We’ll uncover the secrets and strategies that’ll turn your PPC game into a winning streak.


understanding the basics of ppc.

PPC is like planting seeds that instantly sprout into visibility and clicks. This advertising method charges you for every click your ad receives, making it a swift way to capture attention.

But the real magic lies in how you wield this power strategically.

keyword research and selection.

In the quest for the perfect keywords, think of yourself as a detective on a thrilling case. Use tools like Google Keyword Planner or SEMrush to uncover those hidden gems —

keywords with high searches and low competition. The longer the keyword, the more precise your aim.


crafting compelling ad copy.

Think of your ad copy as your knight in shining armor—bold, captivating, and irresistible! Weave in those chosen keywords naturally, flaunt your unique selling points,

and don’t forget the battle cry—a compelling call-to-action (CTA). Test different versions to see which holds the strongest impact.

optimizing landing pages.

So, you’ve lured them in with your ad—now what? Your landing page should be the treasure map that guides them to their bounty. Keep it relevant, user-friendly,

and armed with persuasive content that converts visitors into allies.


bid management and budget allocation.

Managing your bids 

is like a strategic duel—constantly maneuvering to claim the winning spot. Keep a watchful eye on performance data, adjust bids, and allocate your budget

wisely to champion those high-performing keywords and audiences.


utilizing ad extensions.

Ad extensions are like adding secret compartments to your ad, offering more treasures to your audience. Site links, callouts, location extensions, and structured snippets —

these are the secret weapons that make your ad shine brighter.


tracking and analytics.

The tools you definitely need to make sure you have in your kit? Analytics, like Google Analytics and Google Ads. Dive deep into data to unravel trends, understand your

audience’s journey, and make informed decisions to steer your campaign toward success.

remarketing and retargeting.

It’s time to bring back those adventurers who have had a glimpse of the goods but haven’t committed. Tailor your ads to their interests or actions, encouraging them to

return and claim their reward – your brand!


continuous testing and optimization.

Think of PPC as a grand experiment—constantly mix, test, and refine. Tiny tweaks could unleash a tidal wave of success over time.


overwhelmed? don’t be.

This may seem like a lot of information, and even more setup and maintenance. After all, you’re busy running your brand! But, there’s no need to fret. 

This is kind of our thing. Let us get your marketing where it needs to be. After all, we’re the ones who can market your everything. 


to sum things up.

With these strategies under your belt, you’re on the brink of PPC mastery! At Threshold, we specialize in crafting tailored PPC strategies that take your brand on an

exhilarating journey to success.

Ready to embark on this adventure together? Reach out to us today.


before you go.

For more tips and information about marketing your everything, take a look at the rest of our blogs, right here on our website! 

You can also subscribe to our email newsletter (it’s got some great stuff), and follow us on Instagram, Facebook, or LinkedIn!

about the author.


Ava is the SEO & Paid Media Specialist at Threshold.

In her role, she is responsible for the content creation and management of all Threshold and PromoShak social channels and strategies, blog content, SEO maintenance,

and aids in digital marketing activation. She’s kind of a jack-of-all-trades.

When she’s not busy creating content, you can usually find her picking out new plants, island-hopping, watching Duke basketball, or spending time with her fur babies.

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