Treehaus Townhomes & Flats, a community serving Clemson University students, came to Threshold as an underperforming new property in an extremely competitive leasing market. Several purpose-built student housing communities compete for the same pool of renters every year, and a slow start to lease-up is hard to recover from once the season gets moving.
Texla Housing Partners wanted a partner who could pinpoint exactly where the leasing funnel was breaking down and fix it quickly enough to make a real difference for their first season.

Treehaus Clemson didn’t have a digital marketing program in place when Threshold stepped in. We launched a full-funnel strategy, running ads on Google and Meta alongside geofencing to reach prospective residents at every stage of their search.
The impact was immediate. After launch, the property saw a noticeable uptick in leads and leases. It went on to post its highest leasing month during July, historically the slowest month of the student housing leasing cycle. We worked closely with the on-site team on lead source and quality to keep sharpening the strategy as the season progressed.

By mid-July 2026, Treehaus Townhomes & Flats had secured 363 leases against 488 total bedspaces, putting the property at 74.39% preleased for the 2026–2027 academic year with a healthy pipeline still building behind it. The new digital marketing push drove leads and leases through the month, and the property posted its highest leasing month of the season during a stretch when leasing usually goes quiet.

The momentum showed up in the day-to-day numbers. On one Wednesday alone, the team signed 6 new leases and finalized 3 more.

With the rapid shift toward AI-driven search, traditional SEO is no longer enough to capture the modern consumer. Prospective customers increasingly rely on tools like ChatGPT, Gemini, Perplexity, and Google AI Overviews to make complex buying decisions. Yugo needed a scalable strategy to move beyond static search engine results and establish authoritative visibility where their audience is actively seeking recommendations.

We launched a comprehensive Generative Engine Optimization (GEO/AIO) initiative spanning more than 50 concurrent campaigns. By optimizing Yugo’s global digital footprint for conversational, high-intent queries, we targeted the precise data networks and authority signals that AI models use to synthesize recommendations, ensuring Yugo was surfaced as a trusted market leader.

1,200+ AI Mentions: Established rapid, widespread visibility and brand authority across the major AI discovery channels.

8 Direct Citations: Secured high-value, direct resource links within AI-generated responses, providing a frictionless path for users to click through.

Multi-Engine Footprint: Achieved balanced visibility across AI Overviews, AI Mode, Gemini, ChatGPT, and Perplexity, reducing reliance on any single platform.

Topical Authority Domination: Commanded high-value conversational share-of-voice, capturing a 0.35% presence in core search categories and up to 0.23% presence across critical market sub-categories.

10.9K Organic Monthly Traffic: Funneled AI visibility directly into the digital ecosystem, supported by 27.2K ranking keywords and 1.6K referring domains.

Sonterra Apartments’ digital footprint was crippled by a legacy agency’s unmonitored PPC automation. Budget was bleeding out into broad geographic radii and low-intent searches, driving Cost Per Click (CPC) to an inefficient $3.74 while Click-Through Rate (CTR) stagnated at a dismal 2.4%

Threshold executed a total structural rescue centered on Surgical Intent. We phased out underperforming Performance Max campaigns (substandard 1.37% CTR) and eliminated legacy “In Location Radius” campaigns that were draining cash at an astronomical $11.72 CPC. In their place, we deployed granular Search campaigns built to capture bottom-funnel demand exactly when active prospects searched for the property.

By shifting from surface-level clicks to high-intent leasing actions, Threshold achieved a total performance reversal:

cpc reduced by 42%: Dropped from $3.74 down to an ultra-efficient $2.16.

ctc nearly doubled: Jumped from 2.4% to 4.77%.

deep-funnel conversion boom: Direct prospect calls skyrocketed 355% (from 32.13 to 146.32) , while tour schedules surged 63% (from 12.84 to 21.00), and availability checks climbed 77% (from 410.78 to 727.61).

Fairways at Star Ranch’s previous agency relied on broad, unmonitored automated campaigns that chased “vanity traffic”. Budget bled into broad and irrelevant search terms, driving Cost Per Click (CPC) up to an inefficient $4.46 while Click-Through Rate (CTR) stagnated 1.60%.

Threshold executed a structural rescue:

search over automation: Phased out underperforming Performance Max and broad “Near Me” campaigns.

the “in-location branded” pivot: Launched a dedicated branded campaign to capture 100% of bottom-funnel demand.

geographic & keyword hygiene: Implemented aggressive negative keyword scrubbing to eliminate high-cost, zero-engagement waste.

We moved beyond surface-level clicks to focus exclusively on the specific human actions that drive physical property occupancy.

click to call: Direct prospect calls skyrocketed from 11.10 under the previous agency to 185.95 with Threshold, representing a massive 1,575% increase.

schedule tour: As a primary driver of physical property occupancy, tour schedules grew from 6.48 to 31.99—a 393% surge in high-intent leasing actions.

check availability: Bottom-funnel intent saw a significant boost, with availability checks climbing from 382.17 to 1,001.95 events (up 162%).

expert strategy beats unmonitored automation.

While the industry increasingly defaults to fully automated setups, this campaign proves that human-driven keyword precision and meticulous account hygiene outperform unmonitored automation every time.

budget optimization.

We didn’t ask the client for a larger budget. By cutting legacy bloat, stopping broad geographical waste, and buying branded terms at an ultra-efficient $0.71 CPC, we delivered a 43% reduction in overall CPC and traded low-quality traffic for high-value prospects ready to sign leases.