CSM Kick-Off Call Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *Property Name *PROPERTY OVERVIEWWho is your property? *General info about your property (unique attributes/amenities) historical information about the property (recently renovated, etc.), age of the property, property type (garden style, mid-rise, etc.)Where is your property? *Location – any specific neighborhood terms, desirable zip codes, and zip codes to stay away from. Proximity to major thoroughfares. Distance to downtown/city center/major hotspots.Who are the competitors of this property? *How does this property compare to the other properties in the area? *Amenities, price-point, property class, age of the propertyWhat is the class of this property? *Luxury, economic, mid-range, etc.What is the seasonality of this property? *Historically, which months does this property see the most turnover? When is leasing traffic high for the area and when is leasing traffic low?TARGET AUDIENCEWho do you see as your current tenant profile? *Multiple audiences are okWho are we trying to reach? (if different from current tenant profile) *Example – seeing a lot of traffic from military bases but due to them being re-stationed they’re usually not a long-term resident so the property wants to bring in more long-term traffic to off-set this.What motivates this audience? *Where does this audience spend their time? *List of local hot spots - Shopping/areas of interest, preferred employers, etc.GOALSWhat is the current leasing percentage of this property? *What is the current leasing percentage of this property? what is the current occupancy? *What is the leasing percentage goal? when does the property want to meet this goal? *How many units do you need to fill based on the leasing goals above? *What is your average closing rate (lead > lease)? how many leads do you need per week? *MARKETINGHas this property tried digital marketing in the past? *If so, what have they tried What other types of marketing is this property engaged in? *SPECIALSIs this property currently running any specials? How long will they run? *Are there any floorplans you need to fill asap that we can promote? *LEASE TRACKINGWhat program are you using for leases? *RentCafe, Yardi, etc.CommentSubmit
