General info about your property (unique attributes/amenities) historical information about the property (recently renovated, etc.), age of the property, property type (garden style, mid-rise, etc.)
Location – any specific neighborhood terms, desirable zip codes, and zip codes to stay away from. Proximity to major thoroughfares. Distance to downtown/city center/major hotspots.
Amenities, price-point, property class, age of the property
Luxury, economic, mid-range, etc.
Historically, which months does this property see the most turnover? When is leasing traffic high for the area and when is leasing traffic low?
Multiple audiences are ok
Example – seeing a lot of traffic from military bases but due to them being re-stationed they’re usually not a long-term resident so the property wants to bring in more long-term traffic to off-set this.
List of local hot spots - Shopping/areas of interest, preferred employers, etc.
If so, what have they tried
RentCafe, Yardi, etc.