• Brand Strategy
  • Logo
  • Website
  • Location Map
  • Lease Space
  • Brochure
  • Stationery


Located in Odessa, TX, this new start multi-family development worked with Threshold to create an uncompromising brand that offered a luxurious lifestyle. Amid the surge of new developments, we needed to build a brand identity that would stand out from the crowd and entice the influx of new renters to choose this community. We worked quickly to launch the new brand, complete with a custom website and print collateral that would empower The Penwell team to get started building awareness and attracting leads.

Our digital deliverables played an essential role in the property’s lease-up marketing. Because we were able to launch a full custom website quickly, the client was able to reach prospects online and begin building excellent SEO.

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