THE PENWELL
![ThePenwell_Mark_A_White](https://www.thresholdagency.com/wp-content/uploads/2023/07/ThePenwell_Mark_A_White.png)
services
- Brand Strategy
- Logo
- Website
- Location Map
- Lease Space
- Brochure
- Stationery
project
Located in Odessa, TX, this new start multi-family development worked with Threshold to create an uncompromising brand that offered a luxurious lifestyle. Amid the surge of new developments, we needed to build a brand identity that would stand out from the crowd and entice the influx of new renters to choose this community. We worked quickly to launch the new brand, complete with a custom website and print collateral that would empower The Penwell team to get started building awareness and attracting leads.
Our digital deliverables played an essential role in the property’s lease-up marketing. Because we were able to launch a full custom website quickly, the client was able to reach prospects online and begin building excellent SEO.
![ThePenwell_Logo_Mockup](https://www.thresholdagency.com/wp-content/uploads/2023/07/ThePenwell_Logo_Mockup.jpg)
![ThePenwell_Stationery_Mockup](https://www.thresholdagency.com/wp-content/uploads/2023/07/ThePenwell_Stationery_Mockup.jpg)
![Group 1685](https://www.thresholdagency.com/wp-content/uploads/2023/07/Group-1685.jpg)
![ThePenwell_Flyer_Mockup1](https://www.thresholdagency.com/wp-content/uploads/2023/07/ThePenwell_Flyer_Mockup1.jpg)
![ThePenwell_BrandGuide_Mockup1](https://www.thresholdagency.com/wp-content/uploads/2023/07/ThePenwell_BrandGuide_Mockup1.jpg)
![Penwell_Brandguide_mockup1](https://www.thresholdagency.com/wp-content/uploads/2023/07/Penwell_Brandguide_mockup1.jpg)
![FINAL_ThePenwell11_LocationMap_v5](https://www.thresholdagency.com/wp-content/uploads/2023/07/FINAL_ThePenwell11_LocationMap_v5.jpg)