YANKEE MATTRESS

When we say we do it all, we mean it. Our creative team took charge to deliver custom branding, messaging, a new logo, and a 50/50 templated and custom website to elevate this brand to a new level of attainable luxury. Threshold delivered a new tagline and focused the brand’s messaging around the idea that a great sleep sets you up for the best day, strongly differentiating Yankee Mattress Company from its competitors.

Custom product page graphics allow consumers to quickly and easily choose the right mattress for them, breaking a barrier to purchase. Yankee Mattress can now fulfill orders seamlessly thanks to integrated checkout features specific to the needs of the product and company.