I posted an article a few months back about my desire to build an unbeatable fantasy football team (a la 1972 Miami Dolphins). I wanted to crush my cousins’ teams into oblivion, so I turned to the internet to do my research. Create my game plan, if you will, for global fantasy football domination. What I found along the way were enormous amounts of marketing – video clips, paid ads, great content – pulling me further and further along my path. I found it so intriguing that for something as niche-related as fantasy football, there were folks like me – the Don Draper wanna-be’s of the world – building that digital strategy.