June 30, 2017
Threshold/Carve Positions Itself for Growth in Markets, Industries Spanning Two Countries
AUSTIN, Texas – Two creative and digital marketing powerhouses have joined forces to launch a new agency, Threshold/Carve, to deliver customized integrated communications strategies using compelling copy, captivating design and proven inbound and outbound marketing strategies to build client brands and businesses in the United States and Canada.
The acquisition of Canadian boutique agency Carve Creative + Strategy by Austin, Texas-based Threshold results in a broader agency group that is better positioned to serve clients in two countries with a vast suite of agency services. Both agencies come together with strong reputations for their creative campaign solutions and proven digital marketing strategies.
“The acquisition will allow us to continue our growth by expanding not only our creative capabilities but our footprint in North America,” said Chief Strategy Officer John Wilkinson, who as founder of Threshold has more than 20 years of experience successfully building brands in the multifamily and single-family housing industries.
Carve President and Creative Director Dave Freund has moved into the role of chief creative officer for the newly formed agency.
“Both agencies have brought together well-established reputations for building campaigns that are meaningful, memorable and measureable,” Freund said. “Our creative teams in the U.S and Canada will continue our passion for delivering great work. We bring unique and strategic creativity that engages consumers emotionally to convert leads into something that grows our clients’ businesses and builds their brands.”
Wilkinson said the acquisition of Carve immediately diversified the new firm’s client base to include healthcare, technology, consumer brands, retail, B2B and financial services while continuing to expand its capabilities in the real estate industry where Threshold has already become a leading agency. The newly formed group has an impressive track record of high-profile clients that span from national brands to local retailers to technology start-ups.
In fact, Threshold/Carve was recently named as one of Central Texas’ fastest-growing firms when it earned recognition as one of the Austin Business Journal's Fast 50, which annually highlights Austin companies that have grown rapidly in the past three years.
Besides the extensive marketing experience and diversified client base, Wilkinson said, Threshold/Carve will benefit from offices in Austin and Waterloo, Ontario, just west of Toronto. While many people may know of Austin’s reputation as a high-tech hub, they may not realize the Waterloo region of Canada, which is informally called “Silicon Valley North,” is home to companies such as Research in Motion (Blackberry), Shopify, Hootsuite and satellite offices of Facebook, Twitter and Google. Threshold/Carve’s location near these high-tech centers perfectly positions the company to serve new clients in technology with their integrated marketing expertise.
The acquisition of Carve by Threshold became official on June 30, and the new agency has spent the past three months working behind the scenes on its new strategy as Threshold/Carve, beginning with the recent unveiling of its new website.