Pharmaceutical corporation, Baxter Canada, is now working with Carve on a number of new assignments in their Hospital Pharmacy business unit. Carve will be creating new communication pieces to support sales strategies for Baxter.
The Caroline Street Private Residences will be a new, sophisticated street presence in Uptown Waterloo. VanMar Developments hired Carve to create a campaign to rebrand the previous, troubled 155 Uptown project. With a significant re-positioning to an upscale destination, and a strategic digital and traditional ad campaign, Carve drove incredible traffic of end-users and investors, resulting in strong conversion. See the campaign.
The Dana Shortt brand is synonymous with gourmet quality and taste. Yet the brand’s marketing and shopping experience didn’t quite align to the quality of their product. So, Carve was engaged to revitalize the brand. The project was a “from-the-ground-up” rebranding that included new identity design, retail store redesign, in-store point-of-sale experience, packaging design, staff uniforms and web/digital marketing.
The result was a multi-touch rebranding that freshened up a quality brand to re-delight customers. Today’s Dana Shortt Gourmet is now sporting a much more modern, appealing and tasteful brand. Bon appétit!
Carve worked closely with Toronto’s Decade Group to create not only a new condo marketing strategy, but a new destination in Kitchener Waterloo called “Midtown.” Through the initial branding process, many names were considered, but the concept of midtown was tugging at everyone’s heart strings. From branding through to sales centre, sales tools and a strategic online marketing campaign to end users and investor streams, Midtown Lofts was boasting sales of 50% in the first couple months. See the campaign.
We were recently lucky enough to have our 1st Annual Threshold Agency Strategy Day. It was a nice break from the fast pace of our growing company. Why, you ask? Not to get out of a work day, but to step out of the daily thought process and look at the bigger picture. How do we provide more, how do we share our culture, how do we remain innovative and push ourselves to be smarter? We know 2016 is going to be an amazing year and we are ready!
We are so passionate about the Multifamily Industry, from Conventional and Student to Senior Living. We are passionate about our clients. We are also equally passionate about our team of artists, collaborators, creators, and strategists and well, the word family even came up. We work as a cohesive team looking at all points of business to provide the most innovative and client-focused results we can. We push ourselves daily to exceed expectations and we’re always looking for Threshideas. (Yes we have created our own language!)
We strive to set ourselves apart by being strong operators in the Residential industry. We bring 20+ years of service to our agency on the management side of the business. Mix that knowledge base and expertise with an agency leader in the industry for over 10 years (Mr. John Kerrigan Wilkinson) and you arrive at the perfect mix of insight and artistry!
For all this, We Give Thanks! We thank an industry that has some of the brightest and most inspiring teams. We thank clients that provide us with challenges to keep us innovative. We thank our team members who show up daily ready to conquer the world of residential marketing and leasing, through great websites, digital strategy, print collateral and signage. We wish you all a Happy Thanksgiving from our Threshfamily to yours.