146
leases signed at Straits Row
74%
pre-leased at Treehaus by mid-July
1068
guest cards at 626 On The Park
1575%
more prospect calls at Fairways at Star Ranch
Straits Row: student housing
An 18-story community in Printers Row needed one site that could show per-bed and full-unit pricing side by side. Threshold built the website and ran paid search and social from the same playbook.
- 146 leases signed and 340 applications (Jan 1–Aug 2, 2026)
- 68% higher conversion rate year over year
- 6.29% conversion rate on Google Search
- Several floor plans sold out
Treehaus Townhomes & Flats: student housing
Treehaus launched behind pace in a crowded market. Google Ads, Meta Ads and geofencing, guided by leasing analytics, turned it around.
- 363 of 488 beds leased
- 74.39% pre-leased by July 15, 2026
- July was its strongest leasing month, usually the slowest in student housing
"We are 1000% convinced Threshold's analytics have given us a competitive advantage." — Roger Phillips, Texla Housing Partners
626 On The Park: multifamily and co-living
One building, two leasing models, three audiences. The new mobile-first site gave young professionals, families and students each a clear path to apply.
- 47,859 new website users
- 1,068 guest cards and 159 applications
- 44% pre-leased as of July 28, 2026
Fairways at Star Ranch: multifamily
The previous agency ran broad automated campaigns that spent budget on the wrong searches. Threshold rebuilt search around high-intent and branded terms.
- 1,575% more prospect calls
- 393% more tour requests
- CTR up from 1.60% to 10.46%
- Cost per click down 43%
