Threshold Drives Full Occupancy with Strategic Digital Marketing
Legato Lakes, a pet-friendly townhome community situated in Pooler, GA, embarked on a marketing campaign with Threshold to drive leasing activity and achieve a 94% occupancy goal by April 2024. With a focus on showcasing its brand-new, smart home features, and scenic lake views, Legato Lakes aimed to attract prospective residents through targeted digital campaigns.
Commencing on August 22, 2023, Threshold launched campaigns for Legato Lakes primarily on Google Search and Paid Social platforms (Facebook & Instagram Ads). Leveraging its unique selling points, including smart home features, lake views, and private fenced yards in select homes, the community sought to resonate with potential tenants seeking modern and convenient living spaces.
The campaign yielded impressive digital and leasing results:
- Total Impressions: 318,378
- Total Clicks to the Website: 20,248
- Paid Search Website Traffic Engagement Rate: 79%
- Paid Social Website Traffic Engagement Rate: 62%
- Leasing Goal Achievement: Exceeded the 94% occupancy goal by reaching 100% by April 1st
- Lease Conversion: Exceeded monthly goals with more than 6 leases signed each month
- Total Leases Signed: 54 leases signed over 6 months
The campaign generated significant digital engagement, with high click-through rates and website traffic engagement rates on both paid search and social media platforms. This indicates effective targeting and compelling ad content that resonated with the target audience.
Legato Lakes surpassed its leasing goal well ahead of schedule, achieving full occupancy by April 1st. The consistent lease conversion performance, with more than 6 leases signed each month, demonstrates the effectiveness of the marketing efforts in driving tenant interest and conversion.
The community’s emphasis on modern amenities, such as smart home features, along with the allure of lake views and private fenced yards, proved to be compelling selling points that attracted renters seeking quality living experiences.
In conclusion, Threshold’s strategic digital marketing campaign for Legato Lakes effectively drove leasing activity and surpassed occupancy goals, showcasing the community’s appeal and attracting renters seeking modern, pet-friendly townhome living in Pooler, GA. By leveraging its unique features and amenities and maintaining a focus on customer satisfaction, Legato Lakes is positioned for continued success in the competitive rental market.
