Mastering PPC: The Guide to Propel Your Marketing Strategy

Mastering PPC: The Guide to Propel Your Marketing Strategy


ava shot
Ava Page


Welcome to the ultimate Pay-Per-Click (PPC) guide to help you excel in your next marketing campaign (hopefully with us)! At Threshold Agency, we know that mastering PPC advertising

is like discovering a treasure trove for your marketing strategy.

Ready to dive into this guide? We’ll uncover the secrets and strategies that’ll turn your PPC game into a winning streak.


understanding the basics of ppc.

PPC is like planting seeds that instantly sprout into visibility and clicks. This advertising method charges you for every click your ad receives, making it a swift way to capture attention.

But the real magic lies in how you wield this power strategically.

keyword research and selection.

In the quest for the perfect keywords, think of yourself as a detective on a thrilling case. Use tools like Google Keyword Planner or SEMrush to uncover those hidden gems —

keywords with high searches and low competition. The longer the keyword, the more precise your aim.


crafting compelling ad copy.

Think of your ad copy as your knight in shining armor—bold, captivating, and irresistible! Weave in those chosen keywords naturally, flaunt your unique selling points,

and don’t forget the battle cry—a compelling call-to-action (CTA). Test different versions to see which holds the strongest impact.

optimizing landing pages.

So, you’ve lured them in with your ad—now what? Your landing page should be the treasure map that guides them to their bounty. Keep it relevant, user-friendly,

and armed with persuasive content that converts visitors into allies.


bid management and budget allocation.

Managing your bids 

is like a strategic duel—constantly maneuvering to claim the winning spot. Keep a watchful eye on performance data, adjust bids, and allocate your budget

wisely to champion those high-performing keywords and audiences.


utilizing ad extensions.

Ad extensions are like adding secret compartments to your ad, offering more treasures to your audience. Site links, callouts, location extensions, and structured snippets —

these are the secret weapons that make your ad shine brighter.


tracking and analytics.

The tools you definitely need to make sure you have in your kit? Analytics, like Google Analytics and Google Ads. Dive deep into data to unravel trends, understand your

audience’s journey, and make informed decisions to steer your campaign toward success.

remarketing and retargeting.

It’s time to bring back those adventurers who have had a glimpse of the goods but haven’t committed. Tailor your ads to their interests or actions, encouraging them to

return and claim their reward – your brand!


continuous testing and optimization.

Think of PPC as a grand experiment—constantly mix, test, and refine. Tiny tweaks could unleash a tidal wave of success over time.


overwhelmed? don’t be.

This may seem like a lot of information, and even more setup and maintenance. After all, you’re busy running your brand! But, there’s no need to fret. 

This is kind of our thing. Let us get your marketing where it needs to be. After all, we’re the ones who can market your everything. 


to sum things up.

With these strategies under your belt, you’re on the brink of PPC mastery! At Threshold, we specialize in crafting tailored PPC strategies that take your brand on an

exhilarating journey to success.

Ready to embark on this adventure together? Reach out to us today.


before you go.

For more tips and information about marketing your everything, take a look at the rest of our blogs, right here on our website! 

You can also subscribe to our email newsletter (it’s got some great stuff), and follow us on Instagram, Facebook, or LinkedIn!

about the author.


Ava is the SEO & Paid Media Specialist at Threshold.

In her role, she is responsible for the content creation and management of all Threshold and PromoShak social channels and strategies, blog content, SEO maintenance,

and aids in digital marketing activation. She’s kind of a jack-of-all-trades.

When she’s not busy creating content, you can usually find her picking out new plants, island-hopping, watching Duke basketball, or spending time with her fur babies.

Navigating 2024 Banking Trends: Leveraging Advertisers to Propel Banking Products

Navigating 2024 Banking Trends: Leveraging Advertisers to Propel Banking Products

jenny headshot bwJenny Paul


The landscape of the banking industry is in a constant state of evolution, especially in the digital sphere. As we delve into 2024, the key to staying ahead lies in understanding

emerging trends and harnessing the expertise of advertisers to effectively market banking products.

Let’s explore some pivotal trends shaping the banking sector and how advertisers can play a key role in communicating these financial offerings.


2024 banking trends: a snapshot.


data-centric strategies.

The effective utilization of data remains paramount for banks and credit unions. Targeted marketing based on customer insights and behaviors is key to driving

engagement and conversions. Advertisers equipped with analytical tools can assist in crafting data-driven campaigns that resonate with specific customer segments.


personalized customer experiences.

Customers expect tailored experiences. Banks are increasingly focusing on personalization to deliver relevant services and offerings. Advertisers can aid in creating

personalized content across various channels, optimizing customer journeys, and enhancing user experiences on digital platforms.


emphasis on digital channels.

The digital shift in banking continues to accelerate. Online banking, mobile apps, and digital payment solutions are becoming the norm. Advertisers well-versed

in digital marketing strategies can help banks capitalize on these platforms, ensuring visibility and engagement through targeted digital campaigns.

rise of fintech collaboration.

Collaboration between traditional financial institutions and FinTech firms is on the rise. Advertisers can assist in showcasing these partnerships, highlighting

innovative solutions and services that emerge from such collaborations, fostering trust and credibility among customers.


the role of advertisers in banking product 




strategic campaign development.

Advertisers bring expertise in developing strategic marketing campaigns tailored to the banking sector. They can identify the unique selling propositions of

financial products and craft compelling narratives that resonate with the target audience.

utilizing multi-channel marketing.

Effective advertisers understand the importance of a multi-channel approach. They can leverage various platforms – social media, email marketing, search engine

advertising, etc. – to ensure comprehensive coverage and engagement across diverse customer segments.


optimizing user experience.

Advertisers play a crucial role in optimizing the user experience. They can collaborate with banks to design intuitive interfaces, mobile apps, and websites that simplify

banking processes, creating seamless and user-friendly experiences.


adapting to changing trends.

Advertisers constantly monitor industry trends and consumer behavior shifts. Their agility in adapting campaigns to align with evolving trends ensures that banking

products stay relevant and competitive in the market.


looking forward: the collaborative future.

The banking landscape in 2024 presents immense opportunities for growth and innovation. However, to navigate this complex terrain successfully, collaboration

between financial institutions and advertisers is indispensable. By leveraging the expertise of advertisers, banks can effectively communicate the value of their

products and services, driving customer engagement and loyalty.

to sum things up.

As we embrace the dynamic trends in banking, the role of advertisers becomes pivotal in shaping the success of banking product promotion. Their ability to strategize,

innovate, and adapt will be instrumental in propelling the banking industry forward in 2024 and beyond.


about the author.

Jenny is a senior CSM who handles all things financial marketing – literally. When it comes to financial institutions and their marketing campaigns, there isn’t a question she

can’t answer, or a problem she can’t fix. She keeps the ship floating, and makes it look effortless.

When she’s not acting as a guru for our CSM team, you can find her spending time with her kiddos, probably doing something adventurous and amazing.

Crafting High-Converting Copy: The Art of Captivating Your Audience

Crafting High-Converting Copy: The Art of Captivating Your Audience

unnamed (2)Ava Page


We’re about to dive headfirst into the exciting world of copywriting – the secret sauce behind high-performing websites, ads, and social media content.

If you’re looking to boost your online presence and turn casual visitors into loyal customers, you’ve come to the right place.


the power behind words.

In the digital age, where attention spans are shorter than ever, your words matter more than you might think. Every word on your website, in your advertisements, and on your social media profiles should work like a magnet, pulling your audience in and compelling them to take action.

That’s the magic of high-converting copy.


why high-performing copy matters.



Great copy sparks interest and keeps your audience engaged. It’s the bridge that connects your audience to your message.


The ultimate goal of any online presence is to convert visitors into customers. High-performing copywriting can make that happen.

brand voice.

Your copy is your brand’s voice – it should be unique, relatable, and memorable.

Now, let’s roll up our sleeves and discover how you can create copy that works wonders for your business.


know your audience.

Before you put pen to paper (or fingers to keyboard), you must understand your audience inside and out.

Who are they? What problems do they face? How can your product or service solve those problems?

Tailor your message to speak directly to your audience’s pain points and desires.


embrace the AIDA formula.

AIDA stands for Attention, Interest, Desire, and Action. It’s a classic formula that works wonders for copywriting, like so:



The first step in creating high-performing copy is to capture your audience’s attention right from the start. Your headline or opening sentence is your first impression, and it needs to be compelling. Here’s how to do it:

create intrigue.

Start with something that piques curiosity or poses a thought-provoking question. For instance, “Are You Making These Common Mistakes in Your Marketing?”


Keep their interest alive by discussing their problems or needs.

power words.

Incorporate words that evoke emotion or excitement. Words like “ultimate,” “exclusive,” or “revolutionary” can add impact to your headline.


Show them how your product or service can fulfill their desires.

pain points.

Identify a problem your audience faces, and highlight it in your headline. People are drawn to solutions to their problems.
Finally, ask for the action you want them to take, whether it’s signing up, buying, or sharing.

sense of urgency.

Encourage immediate action by introducing urgency, such as limited-time offers or deadlines.


keep things clear and concise.

In the online world, less is often more. Clear, concise copy is easy to read and understand. Avoid jargon and complex language. Instead, use simple words and short sentences that get your point across quickly.

tell your story.

Humans are wired to connect with stories. Weave narratives into your copy to make your brand more relatable and memorable. Share customer success stories or anecdotes that showcase your product or service’s value.

test and optimize.

Copywriting is an art, but it’s also a science. Don’t be afraid to A/B test different versions of your copy to see what resonates best with your audience. Use tools like Google Analytics to track the performance of your copy and make data-driven improvements.

keywords & SEO.

For web copy, don’t forget the importance of keywords. Research relevant keywords and incorporate them naturally into your content. This will not only make your content more search-engine friendly but also help you reach the right audience.

always proofread.

Nothing screams unprofessionalism like typos and grammatical errors. Always proofread and edit your copy to ensure it’s polished and error-free.

And, if you’re able, it’s always a plus to get a second set of eyes on your work to pick up on things you may have missed, or even to give you a suggestion on how to make something just a little better.


to sum it up.

High-conversion, high-performing copywriting isn’t just a skill – it’s an art that requires a deep understanding of your audience, a mastery of language, and a sprinkle of creativity.

By following these tips, you can transform your online presence, boost your conversions, and create a lasting impact in the digital world. Remember, it’s not just about words; it’s about the magic those words create.

So, go ahead, write with professionalism, craft with playfulness, and watch your conversions soar.


before you go.

For more tips and information about marketing your everything, take a look at the rest of our blogs, right here on our website!

You can also subscribe to our email newsletter (it’s got some great stuff), and follow us on Instagram, Facebook, or LinkedIn!


about the author.

Ava is the Content Marketing Specialist at Threshold.
In her role, she is responsible for the content creation and management of all Threshold and PromoShak social channels, blog content, and SEO maintenance, and aids in digital marketing strategies both internal and client-facing.
When she’s not busy creating content, you can usually find her picking out new plants, island-hopping, watching Duke basketball, or spending time with her fur babies.

Video Game Marketing in 2023

Video Game Marketing in 2023

alfred headshot thought leadership blog video game marketingAlfred Perez – digital marketing manager.

press start.

Ever thought of pairing your marketing efforts with video games? You just might after reading this.

Video games have seen a significant upward trajectory for the past few years. Much of the growth was due to the increase in player base, the mobile gaming boom, e-sports, and streaming platforms like Twitch. The number of eyes going towards video games has continued to capture the attention of brands trying to effectively get in front of their audience. Video games have slowly, but surely found ways to promote ads through their medium.

Here are a few examples of how to advertise in video games:


in-game billboards and posters.

Modern video games include billboards, posters, and signs in virtual worlds. Brands can pay for ad space on these in-game assets. These advertisements can be static images or even videos, making them highly visible to players. Planning truly needs to be at the forefront of this marketing strategy because video games are a worldwide medium so the brand should be worldwide as well for this to really be effective.


product placement.

Brands can negotiate product placement deals with game developers to have their products or logos featured within the game’s environment. This can include items, vehicles, or clothing that prominently display the brand. Pretty cool, right?


sponsored game content.

Brands can sponsor specific in-game content, such as events, challenges, or game modes. Time to pick your favorite level!


sponsored streams.

Brands can negotiate terms with popular streamers about promoting their product or service through the streamer’s channel to reach their specific audience. This can include logos throughout the stream, in-channel ad breaks or an ad read from the streamer like a podcaster would.


branded virtual items.

In some games, players can purchase or earn virtual items like clothing, accessories, or skins for characters or objects. Brands can create branded virtual items for players to use in the game, increasing brand visibility. It’s swag time.


playable ads.

Some mobile games offer playable ads where players can engage with a mini-version of the advertised game within the ad itself. If players enjoy the mini-game, they may be more likely to download and play the full game.


interactive advertisements.

Interactive ads can appear on loading screens, pause menus, or as part of the game’s storyline. These ads may require players to engage with them in some way, such as clicking, swiping, or solving puzzles.


video ads.

Short video advertisements can be shown to players as they progress through a game or during natural breaks in gameplay. These ads can be skippable or non-skippable, and they often reward players with in-game currency or other benefits for watching. An example of this would be Amazon’s video game streaming service Twitch which is comparable to how Google’s YouTube video ads work.


native advertising.

Some games incorporate advertising seamlessly into the game’s narrative or environment, making it feel like a natural part of the gameplay. This can include characters using real-world products or references to real-world events. Ready to explore your game-writing abilities?



Advergames are video games created specifically for marketing purposes. These games often feature branded characters, themes, or products and can be used to engage and entertain potential customers.


live events and tournaments.

Brands can sponsor or host live in-game events or tournaments, where players compete for prizes or recognition. These events can be streamed on platforms like Twitch, expanding the reach of the brand.


the end game.

It’s essential for brands to choose the right games, streamers and/or advertising methods that align with their target audience and marketing objectives. You don’t want your marketing to feel forced or out of place. Additionally, respecting the gaming experience and ensuring that ads enhance rather than disrupt gameplay is crucial for the success of in-game advertising.


Now plug in that X-box and get going!


before you go.

For more tips and information about marketing your everything, take a look at the rest of our blogs, right here on our website! 

You can also subscribe to our email newsletter (it’s got some great stuff), and follow us on Instagram, Facebook, or LinkedIn!


about the author.

Alfred is the Digital Marketing Manager at Threshold, which means he’s basically a wizard when it comes to all things digital. When Alfred’s not monitoring and activating digital services for our clients to deliver the best possible results, you can probably find him playing video games, visiting local Austin breweries, and playing rec sports with his friends.

He also loves to cook, but isn’t a fan of doing the dishes that accompany cooking a meal – but really, who can blame him?

Supercharge Your Conversions with Optimized CTAs

Supercharge Your Conversions with Optimized CTAs

Ava Page


If you want to boost your website conversions, engage your audience, and drive more actions, don’t go anywhere – this one’s for you. We’re exploring the importance of CTAs (call-to-action), sharing best practices, and providing actionable tips on how to create catchy and effective content for your brand.


understanding the power of CTAs.

CTAs play a crucial role in guiding your audience towards the desired action. Whether it’s making a purchase, signing up for a newsletter, or visiting a landing page, a well-crafted CTA can make all the difference.

At Threshold, we believe that CTAs are the unsung heroes of digital marketing, capturing attention and persuading visitors to take the next step.


crafting captivating CTAs.

Creating an optimized CTA is both an art and a science. Here are some key tips to help you craft CTAs that grab attention and drive real results (they’re kind of our thing):


clear and actionable text.

Keep your CTA copy concise, compelling, and action-oriented. Use strong verbs that create a sense of urgency and motivate users to click. Examples include “Let’s Get Started,” “Start Exploring Now,” or “Claim Your Free Trial.” The more specific your content, the better!


visually appealing.

Design your CTAs in a way that makes them visually appealing and easy to spot. Consider using contrasting colors, eye-catching graphics, or animations to draw attention to your call-to-action buttons.


strategic placement.

Position your CTAs strategically on your website to ensure maximum visibility. High-converting locations include above the fold, at the end of blog posts, and on landing pages. Don’t be afraid to test different placements to find what works best for your audience.


a personalized experience.

Tailor your CTAs to match the interests and preferences of your target audience. Use dynamic content to show different CTAs based on user behavior, demographics, or past interactions. This personal touch can significantly increase engagement and conversions.


a/b testing.

To maximize the performance of your CTAs, never underestimate the power of continuous testing and optimization. A/B testing allows you to compare different variations of your CTAs to determine which ones yield the best results. Test different colors, copy, sizes, and placements to find the winning combination for your specific audience.


tracking & analytics.

To measure the effectiveness of your CTAs, it’s crucial to track their performance using analytics tools. Monitor click-through rates, conversion rates, and other relevant metrics to gauge the impact of your CTAs. This data provides insights into what works and what needs improvement, enabling you to refine your CTAs for better results over time.


leveraging CTA optimization services from Threshold.

At Threshold, we specialize in delivering measurable results. Our team of experts combines creative design, data-driven strategies, and industry best practices to create captivating and effective CTAs that drive conversions.
Partnering with us means benefiting from our cutting-edge technologies, and the assurance of high-quality marketing experience.


to sum it up.

Optimized CTAs are a game-changer in the world of digital marketing. Implementing the strategies and best practices discussed in this article will not only capture attention but also improve your website’s conversion rates. Unleash your creativity, and let your CTAs do the talking!

Oh, and don’t forget – at Threshold, we’re here to help you conquer the impossible (and save yourself the headache) and achieve outstanding results through our extensive expertise in CTA optimization.

Get in touch with us today and take your conversions to new heights!


before you go.

For more tips and information about marketing your everything, take a look at the rest of our blogs, right here on our website!

You can also subscribe to our email newsletter (it’s got some great stuff), and follow us on Instagram, Facebook, or LinkedIn!


about the author.

Ava is the Content Marketing Specialist at Threshold.
In her role, she is responsible for the content creation and management of all Threshold and PromoShak social channels, blog content, and SEO maintenance, and aids in digital marketing strategies both internal and client-facing.
When she’s not busy creating content, you can usually find her picking out new plants, island-hopping, watching Duke basketball, or spending time with her fur babies.

Unveiling the Influence of Effective UI/UX in Real Estate Marketing

Unveiling the Influence of Effective UI/UX in Real Estate Marketing

michael headshot blog (1).pngMichael Pratt

How do you stand out in a sea of competition? By guiding your audience through a killer experience. 

Effective UI/UX design is increasingly recognized as a cornerstone of successful digital marketing endeavors. And within the real estate industry, where visual appeal and user engagement are paramount, crafting immersive digital experiences is crucial.

We’re sharing the secret sauce to engaging your audience below, so don’t click away just yet!


first impressions. they’re kind of a big deal.

UI, the visual layout and aesthetics, and UX, the overall user experience, profoundly impact initial impressions.

In real estate marketing, where potential residents will turn away if properties aren’t presented in the best light, a well-designed and intuitive website fosters trust and encourages visitors to go down a rabbit hole of site exploring.


make every visitor a navigator pro.

In real estate marketing, streamlined navigation is, well, kind of essential. Intuitive UI/UX design ensures potential buyers can effortlessly browse listings, view property details, and access contact information.

A seamless navigation experience enhances user satisfaction and encourages conversion. Cha-ching! 


tap into those emotions.

Effective UI/UX evokes emotional connections. High-quality imagery, immersive virtual tours, and engaging property descriptions amplify the emotional resonance of a property. What does this do? Lots.

Emotional engagement strengthens branding and increases the likelihood of prospective buyers reaching out.


not local? not a problem.

Navigating a real estate website should mirror the ease of visiting a property in person. Effective UI/UX ensures intuitive property categorization, filtering, and detailed property information presentation.

So even if your prospects aren’t local to the property location, this seamless exploration process enhances their satisfaction and encourages extended engagement.


get people inquiring about you.

UI/UX design influences users’ interaction with contact forms, chatbots, and other communication channels. Streamlined interfaces facilitate inquiries and foster trust, ultimately translating into increased lead generation.


to wrap it all up.

The potency of UI/UX design in real estate marketing cannot be underestimated. As online interactions increasingly shape buyers’ decisions, a strategic focus on immersive, user-centric experiences is paramount.

Don’t be discouraged! Threshold is an expert in this domain, employing innovative UI/UX strategies that truly transform real estate marketing.


By cultivating emotional engagement, streamlining interactions, and delivering personalized experiences, we underscore the potential of UI/UX to redefine success in the dynamic landscape of real estate marketing.

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