First Savings Bank: the case study.

First Savings Bank: the case study.

the company.

First Savings Bank is a leading financial institution offering personal accounts, business accounts, and top-notch solutions for people who care about their money. While their marketing machine was getting the job done, they wanted to do more than just “okay.” That’s where we came in. 

They hired Threshold with the goal of opening 463 new accounts and achieving a 20% lift in customer acquisition. Starting in May 2023, we launched targeted campaigns across Google Search, Facebook, Instagram, and programmatic digital display platforms for First Savings Bank. The campaigns leveraged the unique selling points of First Savings Bank’s products, including Kasasa Cash Back, Kasasa Cash, and Kasasa Eats accounts.

The campaign yielded impressive digital marketing and account growth results that transcended expectations. 

 

the problem to solve.

Their previous marketing campaign was good but not good enough. First Savings Bank struggled to differentiate itself in a market saturated with competition. Our goal was to use punchy, high-performance ads that spoke directly to their target audience. We took geographic location, buying patterns, and the customer lifecycle into account when engineering their ad strategy. 

 

the dream. 

To build an unstoppable marketing funnel that would accelerate growth well ahead of schedule. We aimed to hit their goal of 463 accounts and a 20% increase in customer acquisition, then go a little further. 

 

the strategy. 

Our goal was to hone in on First Saving Bank’s unique selling propositions, like Kasasa Cash, and effectively communicate them to the target audience. We opted for an omni-channel marketing strategy to cast a wider net and bring home more leads. 

phase one. 

We focused on emphasizing the brand’s innovative products like Kasasa Cash Back, Kasasa Cash, and Kasasa Eats to differentiate them in the market. We tailored the messaging to align with the target customer and “speak their language.” Phase one was consumed with research, research, and more research before launching the campaign. 

phase two.

Next, we implemented our research across multiple channels, including paid search, Instagram, and Facebook. We used our signature ad strategy to produce results that exceeded the campaign’s goals. 

 

the results.

For First Savings Bank, we did what we do best — create results that go above and against the grain. Here’s how it went down…

  • Total Impressions: 10,066,287
  • Total Clicks: 54,444
    • Paid Search: 69,186 impressions, 11,721 clicks (CTR: 16.94%)
    • Facebook & Instagram: 7,858,678 impressions, 39,627 clicks (CTR: 0.50%)
    • Programmatic Display: 2,138,423 impressions, 3,096 clicks (CTR: 0.14%)
  • Projected New Accounts: 463
  • Actual New Accounts as of 04/01/24: 638
  • Projected Lift: 20%
  • Actual Lift as of 04/01/24: 27.5%

The campaign generated significant digital engagement, with high click-through rates, particularly on paid search. This indicates effective targeting and compelling ad content that resonated with the target audience.

First Savings Bank surpassed its account growth goals well ahead of schedule, achieving 638 new accounts by April 1st. The overall lift in performance exceeded projections, demonstrating the effectiveness of the marketing efforts in driving customer interest and conversion.

to wrap things up.

Threshold’s strategic digital marketing campaign effectively drove new account growth and exceeded performance goals, showcasing the bank’s appeal and attracting customers seeking modern banking solutions. By leveraging unique product features and maintaining a focus on customer satisfaction, Threshold helped First Savings Bank be positioned for continued success in the competitive financial market.

Email Marketing Strategies: Maximizing Open Rates and Conversions

Email Marketing Strategies: Maximizing Open Rates and Conversions

ava headshot threshold agency blog marketing agency austin tx

Ava Page

 

Hey there, marketing enthusiasts! 🌟 Ready to boost your email marketing game? At Threshold, we believe in the power of a great email strategy to connect with your audience and drive results. With our new Marketing-as-a-Service (MaaS) offering, including top-tier email marketing, we’re here to help you shine.

know your audience.

First things first, you’ve got to know who you’re talking to. Your emails should feel like a conversation with a friend – someone who gets you and knows what you need. Start by segmenting your email list based on demographics, interests, and behavior. This allows you to send personalized content that resonates with your readers. Threshold’s MaaS helps you dive deep into audience insights, ensuring your emails always hit the mark.

 

craft compelling subject lines.

Your subject line is the first impression your email makes. It needs to be irresistible! Keep it short, sweet, and to the point. Use action words, ask intriguing questions, or create a sense of urgency to entice your readers to open your email. With Threshold’s expert copywriters on your side, your subject lines will consistently capture attention.

 

create engaging content.

Once your readers have opened your email, the next step is to keep them engaged. Your content should be valuable, relevant, and easy to read. Break up text with bullet points, images, and headers to make it visually appealing. And don’t forget to include a clear call-to-action (CTA). Threshold’s MaaS ensures your emails are packed with engaging, high-quality content that drives action.

 

optimize for mobile.

With more people checking emails on their phones, it’s crucial to ensure your emails look great on all devices. Use a responsive design that adapts to different screen sizes, and keep your text and images balanced so they’re easy to view on smaller screens. Our MaaS includes design optimization to make sure your emails are always mobile-friendly and visually stunning.

 

test, analyze, and improve.

A/B testing is your best friend when it comes to email marketing. Experiment with different subject lines, content formats, send times, and CTAs to see what works best for your audience. Track your email performance with analytics to understand what’s working and what’s not. Threshold’s MaaS provides comprehensive testing and analytics, helping you continuously refine your strategy for maximum impact.

 

to sum things up.

With these five strategies (and Threshold’s Marketing-as-a-Service, if you choose) at your fingertips, you’re set to maximize open rates and conversions like never before. Our team is dedicated to crafting email campaigns that not only stand out but also drive results. 

 

Ready to transform your email marketing? Let’s get those emails opened and those conversions rolling in! 🚀

Interested in taking this conversation further with a marketing expert? Reach out to our THeam today for all the answers you’re looking for.

Stay tuned for more tips and tricks from the Threshold THeam, and happy emailing! 📧✨

before you go.

For more tips and information about marketing your everything, take a look at the rest of our blogs, right here on our website! 

You can also subscribe to our email newsletter (it’s got some great stuff), and follow us on Instagram, Facebook, or LinkedIn!

about the author.

Ava is the SEO & Paid Media Specialist at Threshold.

In her role, she is responsible for the content creation and management of all Threshold and PromoShak social channels, blog content, and SEO maintenance, and aids in internal and client-facing digital marketing strategies. 

When she’s not busy creating content, you can usually find her picking out new plants, island-hopping, watching Duke basketball, or spending time with her fur babies.

Mastering Client Retention In The Marketing Industry

Mastering Client Retention In The Marketing Industry

Amanda Spicer

 

In the dynamic world of marketing, acquiring clients is only half the battle; retaining them is equally, if not more, critical for sustained success and excelled growth. Client retention not only bolsters revenue streams but also enhances reputation and fosters long-term partnerships. However, with increasing competition and evolving client expectations, mastering client retention in the marketing industry requires finesse and dedication. 

Let’s dive into some effective strategies to keep your clients engaged and satisfied: 

 

deliver constant value.

Consistency is vital in client retention. Ensure that you consistently deliver high-quality work that aligns with your client’s goals and expectations. Whether it’s through innovative campaigns, insightful analytics, or strategic consulting, demonstrate your value through every interaction. 

 

communicate proactively and transparently.

Effective and constant communication is the cornerstone of strong client relationships. Proactively keep your clients informed about project progress, make them aware of challenges, and celebrate successes. Be transparent about any issues that may arise and work collaboratively to find solutions. Check in weekly, monthly, or quarterly even if the project is complete. Clear and open communication builds trust in your partnership. 

 

understand your client’s needs. 

Take the time to truly understand your client’s business, objectives, and pain points. Conduct regular meetings, asking probing questions, and actively listen to their feedback. By understanding their needs and challenges, you can tailor your strategies and recommendations to address their specific goals effectively. 

 

provide strategic insights and recommendations. 

Position yourself as a trusted advisor by offering strategic insights and recommendations that go beyond the scope of your services. Marketing is results driven, scheduling recurring calls to review and discuss campaign analytics will ensure your client is informed and confident about expanding your partnership. Use this time and your expertise to identify improvement opportunities, anticipate industry trends, and provide actionable advice that adds value to your client’s business. 

 

be responsive and available. 

In today’s fast-paced business environment, responsiveness is non-negotiable. Be prompt in addressing client inquiries, whether it’s via email, phone, or in-person meetings. Make yourself available to provide support and guidance as needed, demonstrating your commitment to their success. 

 

invest in relationship building. 

Cultivate strong personal connections with your clients beyond the professional realm. Take the time to get to know them on a personal level, whether it’s through shared interests, industry events, or informal gatherings. Building genuine relationships fosters loyalty and strengthens the foundation of your partnership. 

 

offer customized solutions. 

Avoid the one-size-fits-all approach. Instead, offer customized solutions tailored to each client’s unique needs and objectives. Whether it’s through personalized marketing strategies, unique creative solutions, or flexible service options, demonstrate your commitment to delivering results that are specific to their business goals. 

 

showcase success stories and results. 

Highlight your successes and demonstrate the tangible impact of your work through case studies, testimonials, and performance metrics. Showcasing your track record of delivering results reinforces your credibility and reassures clients of the value they receive by your partnership. Check out some of Threshold’s big wins through our case studies

 

anticipate and address issues proactively. 

Stay proactive in identifying potential issues or challenges before they escalate. Monitor key performance indicators, anticipate client concerns, and take preemptive measures to mitigate risks. By demonstrating foresight and proactivity, you can build confidence and resilience in your client relationships. 

 

seek feedback and continuously improve. 

Actively seek feedback from your clients to understand their satisfaction levels, areas for improvement, and future expectations. Use this feedback to iteratively refine your processes, services, and client interactions. Continuous improvement demonstrates your commitment to excellence and ensures that you remain responsive to evolving client needs.

Client retention is a strategic imperative for success, especially in the marketing industry. By implementing these strategies and prioritizing client satisfaction, communication, and value delivery, you can build enduring partnerships that drive mutual growth and success. Remember, retaining clients is not just about delivering results – it’s about nurturing trust, fostering collaboration, and consistently exceeding expectations to create lasting value. 

about the author.

Amanda is the Digital Junior Client Success Manager at Threshold.

In her role, she is responsible for relationship management, client advocacy, renewals and upsells, monitoring metrics, strategy development, and documentation and reporting. When she’s not busy managing her clients, you can find her picking out new plants, watching Cowboys football, running her small business, or spending time with her fur baby, Daisy Marie. 

Unlocking Success: Threshold’s Data-Driven Marketing Across Verticals

Unlocking Success: Threshold’s Data-Driven Marketing Across Verticals

 

ava headshot threshold marketing blogAva Page

 

In a digital era dominated by data, marketing success hinges on the ability to harness insights strategically. From creative endeavors to website development, digital strategies, financial institutions, and promotional products, Threshold leverages data to drive unparalleled success. 

Let’s take a look into how our commitment to data-driven marketing sets us apart in each of these crucial areas in today’s saturated marketing landscape.

 

creative excellence.

Our creative mastery stands as a testament to the power of data in shaping compelling narratives. By analyzing audience preferences and market trends, our creative team crafts visually appealing and emotionally resonant campaigns that perform – like the fact that Threshold websites hold a 40% or below bounce rate for organic traffic.

The result? Creative endeavors that not only captivate, but convert.

 

web dev mastery.

Websites are the digital storefronts of today, and our data-driven approach to web development ensures that each site is tailored to the target audience. 

On average, Threshold websites perform better than competitors:

  • 85% or higher health score on 100% of our websites
  • Organic users spend 2+ minutes on websites
    • visiting multiple pages & CTAs

From user experience to performance optimization, data insights guide the creation of websites that not only look stunning but also function seamlessly, contributing to a positive brand image.

 

digital strategies redefined.

In the digital realm, success lies in precision and relevance. Threshold’s digital vertical relies on data analytics to optimize campaigns across platforms. 

From social media to search engine marketing, data-driven insights guide strategic decisions, ensuring maximum impact and ROI for clients navigating the competitive digital landscape.

A recent campaign for Willow Bridge showed our ads out-performing our competitors – by a long shot. See the numbers for yourself:

  • 62% engagement rate (15% higher than industry avg.)
  • Users spent 2x longer on site
  • 18% CTR (over 2x higher than industry avg.)

 

tailored solutions for financial institutions.

The financial sector demands a nuanced approach, and we excel in providing tailored solutions driven by data. 

Understanding the unique challenges and opportunities within financial institutions, from ranging customer bases and demographics to maintaining compliance standards, our team leverages data to craft marketing strategies that resonate with the target audience, fostering trust and brand loyalty.

 

promotional prowess.

In the world of promotional marketing, data is the key to creating impactful campaigns. Threshold’s promotional vertical utilizes data insights to identify trends, preferences, and effective channels for promotional initiatives. 

From branded merchandise to interactive giveaways, each promotional campaign is strategically designed to leave a lasting impression.

 

to sum things up.

Our vision: to make everyone rethink what they expect from marketing.

By harnessing insights for creative campaigns, website development, digital strategies, financial institutions, and promotional initiatives, we’re setting a new standard for success in our field.

In a landscape where data is king, choose Threshold for an elevated marketing experience that goes beyond the ordinary, turning insights into tangible results. Elevate your brand with Threshold, where data meets creativity to unlock unprecedented success.

 

before you go.

For more tips and information about marketing your everything, take a look at the rest of our blogs, right here on our website! 

You can also subscribe to our email newsletter (it’s got some great stuff), and follow us on Instagram, Facebook, or LinkedIn!

 

about the author.

Ava is the SEO & Paid Media Specialist at Threshold.

In her role, she is responsible for the content creation and management of all Threshold and PromoShak social channels, blog content, and SEO maintenance, and aids in internal and client-facing digital marketing strategies. 

When she’s not busy creating content, you can usually find her picking out new plants, island-hopping, watching Duke basketball, or spending time with her fur babies.

Utilizing Social Media in Financial Marketing: The Dos and Don’ts

Utilizing Social Media in Financial Marketing: The Dos and Don’ts

 

ava headshot threshold marketing blogAva Page

 

Hey there, fellow marketers and friends! Today’s the day: let’s dive into the intriguing world where finance meets the social buzz –

a place where numbers blend with conversations, and strategies mingle with engagement.

 

We’re excited to share some golden insights on leveraging social media for financial marketing, and we’ll do it in a way that’s

as cozy and familiar as chatting over a cup of coffee in your favorite local cafe.

 

the dos.

Authenticity: Your North Star: Forget the stiff suits for a moment; let’s real talk. Share relatable stories, connect with emotions,

and let your brand’s personality shine. It’s all about being true to who you are.

 

educate & connect.

Picture this as a friendly chat rather than a lecture. Educate your audience with valuable content, but keep it conversational.

Engage in discussions and show that you’re genuinely interested in their thoughts.

 

timing.

Just like being fashionably late isn’t cool, missing the engagement window on social media isn’t either. Discover the

best times to share your content and engage with your audience.

 

compliance.

Think of compliance as the seatbelt on this social media ride. It might not be the most exciting part, but it keeps

everyone safe and sound. Stick to industry rules and safeguard your audience’s trust.

 

the don’ts.

 

hard sells.

Imagine being at a party and someone continuously pitching products – it gets old really fast. Instead, focus on building

relationships and trust, minus the constant sales pitch.

 

forgetting your brand.

Like staying on topic with a friend, make sure your content aligns with your brand values. Avoid random tangents that

might confuse your audience.

 

inconsistency.

Remember those friends who vanish and then pop up randomly? Let’s not be that friend. Stay consistent in posting and

engagement to keep the conversation alive.

 

lack of security,

Just like guarding your secrets among friends, protect sensitive financial information. Ensure top-notch data security

to maintain trust and integrity.

 

to sum it up.

In this vibrant landscape of financial marketing, social media isn’t just a platform; it’s a place where your brand’s story

unfolds. By weaving creativity into your strategy and adhering to these friendly guidelines, you’ll set sail toward success.

 

Here at Threshold Agency, we thrive on crafting strategies that resonate, campaigns that captivate, and

experiences that linger. Are you ready to embark on this journey and elevate your financial marketing game?

 

Remember, staying true to your brand while connecting with your audience is key. Let’s set sail together and make

waves in the social media universe. Stay tuned for more friendly tips and insights from Threshold. 

 

Until then, let’s navigate these social seas together and unlock the potential of your financial brand!

 

before you go.

For more tips and information about marketing your everything, take a look at the rest of our blogs, right here on our website! 

You can also subscribe to our email newsletter (it’s got some great stuff), and follow us on Instagram, Facebook, or LinkedIn!

 

about the author.

Ava is the SEO & Paid Media Specialist at Threshold.

In her role, she is responsible for the content creation and management of all Threshold and PromoShak social channels

and strategies, blog content, SEO maintenance,

and aids in digital marketing activation. She’s kind of a jack-of-all-trades.

When she’s not busy creating content, you can usually find her picking out new plants, island-hopping,

watching Duke basketball, or spending time with her fur babies.

Navigating 2024 Banking Trends: Leveraging Advertisers to Propel Banking Products

Navigating 2024 Banking Trends: Leveraging Advertisers to Propel Banking Products

jenny headshot bwJenny Paul

 

The landscape of the banking industry is in a constant state of evolution, especially in the digital sphere. As we delve into 2024, the key to staying ahead lies in understanding

emerging trends and harnessing the expertise of advertisers to effectively market banking products.

Let’s explore some pivotal trends shaping the banking sector and how advertisers can play a key role in communicating these financial offerings.

 

2024 banking trends: a snapshot.

 

data-centric strategies.

The effective utilization of data remains paramount for banks and credit unions. Targeted marketing based on customer insights and behaviors is key to driving

engagement and conversions. Advertisers equipped with analytical tools can assist in crafting data-driven campaigns that resonate with specific customer segments.

 

personalized customer experiences.

Customers expect tailored experiences. Banks are increasingly focusing on personalization to deliver relevant services and offerings. Advertisers can aid in creating

personalized content across various channels, optimizing customer journeys, and enhancing user experiences on digital platforms.

 

emphasis on digital channels.

The digital shift in banking continues to accelerate. Online banking, mobile apps, and digital payment solutions are becoming the norm. Advertisers well-versed

in digital marketing strategies can help banks capitalize on these platforms, ensuring visibility and engagement through targeted digital campaigns.

rise of fintech collaboration.

Collaboration between traditional financial institutions and FinTech firms is on the rise. Advertisers can assist in showcasing these partnerships, highlighting

innovative solutions and services that emerge from such collaborations, fostering trust and credibility among customers.

 

the role of advertisers in banking product 

 

promotion.

 

strategic campaign development.

Advertisers bring expertise in developing strategic marketing campaigns tailored to the banking sector. They can identify the unique selling propositions of

financial products and craft compelling narratives that resonate with the target audience.

utilizing multi-channel marketing.

Effective advertisers understand the importance of a multi-channel approach. They can leverage various platforms – social media, email marketing, search engine

advertising, etc. – to ensure comprehensive coverage and engagement across diverse customer segments.

 

optimizing user experience.

Advertisers play a crucial role in optimizing the user experience. They can collaborate with banks to design intuitive interfaces, mobile apps, and websites that simplify

banking processes, creating seamless and user-friendly experiences.

 

adapting to changing trends.

Advertisers constantly monitor industry trends and consumer behavior shifts. Their agility in adapting campaigns to align with evolving trends ensures that banking

products stay relevant and competitive in the market.

 

looking forward: the collaborative future.

The banking landscape in 2024 presents immense opportunities for growth and innovation. However, to navigate this complex terrain successfully, collaboration

between financial institutions and advertisers is indispensable. By leveraging the expertise of advertisers, banks can effectively communicate the value of their

products and services, driving customer engagement and loyalty.

to sum things up.

As we embrace the dynamic trends in banking, the role of advertisers becomes pivotal in shaping the success of banking product promotion. Their ability to strategize,

innovate, and adapt will be instrumental in propelling the banking industry forward in 2024 and beyond.

 

about the author.

Jenny is a senior CSM who handles all things financial marketing – literally. When it comes to financial institutions and their marketing campaigns, there isn’t a question she

can’t answer, or a problem she can’t fix. She keeps the ship floating, and makes it look effortless.

When she’s not acting as a guru for our CSM team, you can find her spending time with her kiddos, probably doing something adventurous and amazing.

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