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Top 9 Apartment Complex Marketing Ideas For Multi-Family Properties

Top 9 Apartment Complex Marketing Ideas For Multi-Family Properties

We’ve been around the real estate marketing block a time or two (or three, or four), and we’ve seen a lot of different apartment complex marketing ideas over the years. Along the way, we’ve also learned that many of our clients and other property managers are constantly searching for new marketing strategies that will help them raise lease rates, revitalize their online reputation, or generate buzz for their new brand.

Well, we believe that good ideas are meant to be shared, so we wanted to put together some of the best real estate marketing strategies we’ve seen in action so that property managers, leasing staff, and apartment marketers are empowered to make bold choices and see big results. We’ve gathered out top apartment marketing ideas into a handy pdf available for download.

Below, you’ll find a preview of the top nine marketing ideas we love for multi-family properties. If you want to see more, you can download the full pdf here.

Host a Pet-Friendly Promotion Event

Four-legged friends are a big part of many residents’ lives, and a pet-centric community event can be a great opportunity to promote your pet-friendly property and get shareable content for your social media pages.

If you have a dog park or outdoor courtyard, consider inviting residents to bring their well-behaved dogs by and partake in some tasty treats. Or hold a giveaway of pet-friendly goodies for resident pet owners who share a photo of their pet at the property on social media. Everybody loves cute pet photos, and showing some love to a resident’s fur-baby is a sure-fire way to get on their good side.

Team Up With Local Businesses

You already know residents are drawn to properties that are surrounded by local businesses they love. So why not team up with the businesses in your neighborhood for some mutually-beneficial marketing? Partnerships like these strengthen both parties while also communicating to your prospects that your property is keyed into the local community residents will be a part of.

 

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Top 10 Apartment Complex Marketing Ideas For Student Housing

Top 10 Apartment Complex Marketing Ideas For Student Housing

We work with a lot of student housing properties, and we’ve been with our clients through the execution of a lot of different apartment complex marketing ideas over the years. While we’ve witnessed the occasional flop, we’ve also seen the power of a great idea executed flawlessly. Believing that good ideas are meant to be shared, we wanted to put together some of the best real estate marketing strategies we’ve seen in action, so that property managers, leasing staff, and apartment marketers are empowered to make bold choices and see big results.

Here, you’ll find a preview of the top ten apartment marketing ideas we love for student housing properties. If you want to see more, you can download the full pdf here.

Host a Bring-a-Friend Event

Referral specials can drive lease signings, but even just getting potential residents to visit your property can go a long way. Encouraging current residents to bring a friend to a community event is essentially providing a prospect with a partial property tour while giving them a chance to see your property not just as a name but as a real community.

In our experience, pool parties, team activities like sports and games, and holiday activities like pumpkin carving make great excuses for a bring-a-friend event. Whatever the theme of your event, consider asking folks to RSVP, and make sure you’re poised to make a great first impression by ensuring your property is looking beautiful and your event is well-prepared with supplies and friendly staff.

Show Residents You Care With Seasonal Events & Initiatives

The seasonality of the student housing market can be challenging and stressful, but it also provides opportunities to wow your residents. The beginning and end of the school year can be fraught times for students—why not show them some support and cheer them on with resident appreciation initiatives or events?

[su_button url=”https://www.thresholdagency.com/wp-content/uploads/2019/09/Threshold_Apartment_Marketing_Ideas_Student_Housing.pdf” target=”blank” background=”#ef3c26″ size=”4″ center=”yes” icon=”icon: download”]Get the Full PDF[/su_button]