by threshold | Feb 2, 2017 | Culture
ABOUT THIS POSITION
We are looking for someone to create and help maintain our social media and Adwords campaigns for our clients. The Specialist should have a passion for social media, the internet marketing industry and be in front of the latest trends and tools to help our clients succeed.
- PPC Management – perform daily account management and of pay per click accounts on Google AdWords, and other search platforms for a variety of clients.
- Social Media Management – create and post unique content for engagement.
- Reporting – assist with various reporting tasks each month.
- Provide creative copy suggestions and graphical ad templates.
- Communication in a team setting on project development, timelines, and results.
- Work closely with the other team members to meet client goals
PROFESSIONAL REQUIREMENTS
- Passion for search and internet marketing.
- Outstanding ability to think creatively, and identify and resolve problems.
- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
- Ability to clearly and effectively articulate thoughts and points.
- Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
- Excellent analytical, organizational, project management and time management skills.
- Google AdWords certified preferred.
Please email your resume, qualification details, and compensation desired to jobs@thresholdagency.com
ABOUT THRESHOLD
Threshold Agency is among the top residential full-service marketing and interactive agencies in the country. We help our clients navigate the rapidly changing world of residential marketing and brand building by providing clear strategies that work, brands that resonate with their markets, and the expertise and experience to implement these strategies across all marketing channels.At Threshold, we take pride in partnering with our clients to ensure seamless delivery of superb messaging. We’re not building cookie-cutter approaches to some of life’s biggest decisions.
by threshold | Feb 1, 2017 | All, Marketing
A recent survey of 2,352 marketers revealed that content marketing and big data are expected to be the two biggest marketing trends in 2017. We say trends, but these two residential marketing tools are going to be around for a long time. The truth is, property managers can no longer expect to drive digital traffic or foot traffic with advertising alone. The market is so saturated and the competition is so fierce, brands need to provide something of value before they can expect to receive any customers. That’s where content marketing comes into play.
Effective content marketing is both highly valuable and remarkably difficult to get right. The Content Marketing Institute defines content marketing as, “creating and distributing valuable, relevant and consistent content.” The problem is that the definition of “valuable” changes depending on your property’s target audience, as does the definition of, “relevant.” At Threshold, we combine audience insights from our digital team with copywriting services to create effective content marketing strategies for our clients. Understanding the pool of potential residents is the first step toward developing creative marketing ideas for apartments.
Big data will steer marketing decisions in 2017 in many ways. Modern data measuring tools haven given marketers the ability to accurately measure the success of marketing campaigns, reveal and analyze target audience demographics and target potential customers by filtering through dozens of audience identifiers.
Marketing automation is another digital marketing tool that will drive leases in 2017. Marketing automation can take on many different forms. At Threshold, we developed HOLA (Handy Online Leasing Ambassador) to nurture our clients’ leads from the first point of contact through the signing of the lease. HOLA and other automated marketing tools are much more valuable than simple e-blasts because they’re dynamic. Prospects are funneled into different channels depending on their level of interest and follow-up. Automated marketing systems are especially popular in the residential industry for a number of reasons. For starters, automated systems like HOLA free up the leasing staff to focus on in-person leads and community tours. Secondly, marketing automation can be used to build and maintain digital relationships with current residents, increasing the likelihood they’ll renew.
Geo-specific mobile marketing is another way to increase leads and draw residents away from your competition. Everyone carries a GPS in their pocket these days, which makes marketing to millennials a whole lot easier. Savvy residential marketers are now able to use smart phone location functionality to target prospects within a certain geographical location. We take advantage of this in a couple ways here at Threshold. First, we use geo-targeted advertisements to display a client’s mobile ads to prospects who happen to be near that client’s property. The other method is to target residents who currently lease from the competition. Geofencing allows us to define areas as small as a single building (like the other luxury apartment building down the block) in which to display mobile advertisements. Hey, it’s a competitive world out there.
If your properties don’t have the latest apartment digital marketing tools, contact Threshold today and let’s get your property on the path towards 100% occupancy.
by threshold | Jan 25, 2017 | All
Name: Ashley Germaine
Title: Creative Operations Manager
Ashley keeps the gears turning in our multifamily marketing machine by seeing projects through to Completion. She is a big reason why our apartment marketing ideas come to life every day.
Get to know Ashley below!
What are 3 words you would use to describe Threshold?
Collective | Inspired | Neoteric
If you had an office nickname, what would it be?
Ca$hley
What is your favorite line from a movie?
“It’d be a lot cooler if you did.” – Dazed & Confused
If you were stuck on an island, what three things would you bring?
Honey / Sunglasses / a solar Kindle with unlimited books
What is the title of your autobiography?
Plan Plan Plan (Or just wing it….)
What is/would be your motto or slogan?
You have total freedom to choose, but you are not free from the consequences of your choice. Choose wisely. (Also, never make eye contact while eating a banana)
If you had a superpower, what would it be?
Teleportation
What is your hidden talent?
Baby Whisperer
If you were famous, what would it be for?
I have zero desire to ever be famous!
Favorite Austin eats?
Chi’Lantro for the win!
by threshold | Jan 19, 2017 | General
Zehr Group has been in the news over the past year building hype over the unveiling of their plans for the site at 607 King St West, across from Google’s new development office. Six months ago, they engaged Carve to create a brand and marketing campaign to promote this massive, multi-use, multi-highrise condo community. The teaser campaign Carve launched will use a mix of traditional and social media PR, digital marketing, and web (sixomidtown.com).
The campaign creative for the teaser launch was carefully developed using a composite image of real drone photography, mixed with computer-generated renderings. In the process, the vision of what SIXO’s surrounding will feel like in 2020 was depicted, including a vision of the future multi-modal transit hub, LRT and other currently active projects.
by threshold | Jan 18, 2017 | All, Marketing, Tech/Web
If Threshold’s skilled residential marketing designers only cared about getting the most information to the customer, our websites would look a lot like this blog post. We’d see a whole lot of text and the sites would have very little visual appeal.
That approach works well for blog posts and articles, but websites are a sensory experience; a virtual market where people spend their time enlarging floor plans, scrolling down lists of amenities and clicking through gallery images.
Of course, many prospective residents don’t spend much time on websites at all. Marketing to Millennials is all about keeping their attention, but plenty of lost customers see the homepage and immediately click away after deciding the property isn’t for them. In today’s post, we’re going to take a look at the most important elements to keep residents interested in your property, and get them to click on those important action buttons.
Animation
Animation helps communicate messages with style, drawing the user’s eye towards moving images instead without them having to load a video or click a “play” button. Animation can be as simple as rotating sliders on a homepage or as complex as animated water in a resort-style pool. Even the most simple movement can be the difference between grabbing and losing a customer’s interest.
Material Design and Beyond
As anyone in the digital marketing industry knows, when Google makes changes, the rest of the web follows suit. Google was the first big company to take “Flat Design” and turn it into something with depth and layers. Material Design pairs geometric shapes with shadows, movement and overlays to create visually appealing websites and web apps. That’s not the say that Material Design is the only way to make websites, but it’s certainly a look that internet users are familiar with and understand intuitively, which is always a positive. Speaking of making sure users can understand your website…
Navigation
Most property sites need the same standard pages in the navigation bar: About Us, Floor Plans, Amenities, Gallery, and Apply Now. Obviously, there are some exceptions, but every property website needs to cover those basic pages before moving on to anything else. Navigation doesn’t have to only happen via Navigation Bar though. In fact, more and more websites are using the “long-scroll” look, where all pages are accessible when the user simply scrolls down from the top of the homepage.
The whole point of a website is to get the prospect to take action, so keeping the complex navigation to a minimum helps steer prospective residents toward the “Schedule a Tour” button or the “Apply Now” button without too much extra fluff. Most properties sell a lifestyle just as much as they sell an apartment, so it’s important to convey that lifestyle with big, bold images and impactful design. People will locate the amenities and floor plans if they are interested in learning more, but they won’t be interested in learning more without a simple, impactful message on the home page.
Customized Google Maps
Most of your website’s visitors will be familiar with the look, feel and functionality of a Google Maps plug-in, it’s very common in residential marketing. So much so, that they may just glaze right over it. Customizing your Google Map, however, offers prospective residents a totally new experience with a tool that they’re already familiar with. At Threshold, we often highlight certain locations around the property, such as restaurants, shopping centers, gyms and coffee shops. This gives residents an idea of what life will be like living in the neighborhood.
The best website designers know how to quickly — and beautifully—convey the lifestyle promised at every property. This is where animation, navigation tools, and customization come into play. Each element helps create a feeling within the website visitor that (hopefully) convinces them to explore the website and property further.
Is your property’s website up to date? Let Threshold’s designers come up with some creative marketing ideas for apartments in your portfolio. Our website development team will then create a responsive websites that drive traffic to your front door.
