by threshold | Jan 24, 2014 | All, Tech/Web
I posted an article a few months back about my desire to build an unbeatable fantasy football team (a la 1972 Miami Dolphins). I wanted to crush my cousins’ teams into oblivion, so I turned to the internet to do my research. Create my game plan, if you will, for global fantasy football domination. What I found along the way were enormous amounts of marketing – video clips, paid ads, great content – pulling me further and further along my path. I found it so intriguing that for something as niche-related as fantasy football, there were folks like me – the Don Draper wanna-be’s of the world – building that digital strategy.
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by threshold | Jan 15, 2014 | All, Tech/Web
My grandmother is 93 years young. A product of New York until her early 20s, she is a spirited woman with grand stories and even sharper wit. I loved hearing the stories of her experience working at Macy’s in Manhattan, raising my dad on Governor’s Island, and subsequently around the world (second generation Army brat here), and her beloved Dachsund, Gussie. We’d normally hear these nostalgic stories over a superb dinner of lamb and red cabbage. These would be great stories and (foodie photos), I thought, to share with family and friends. What better way than via Facebook or some other social channel?
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by threshold | Jan 7, 2014 | All, Marketing
Every January I get excited for the new opportunities and challenges that will present themselves over the next 12 months. Not only personal opportunities and challenges, but also for our business and clients. Whether you are in student housing or senior living, the same opportunities and challenges exist and the new year is ripe for making some changes to improve year-end results.
With the new opportunities and challenges it is important to stay on top of new trends. Here are the top 3 trends/changes we’re seeing in student housing marketing and residential housing in general.
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by threshold | Dec 6, 2013 | All, Culture
Our partnership with Grand Campus Living officially launched the week before Thanksgiving! And we are still thankful to have such an awesome client. Grand Campus Living (now a division of Lincoln Property Company) currently manages 18,000 beds in over 15 markets including major markets such as The University of Texas Austin, Arizona State University, Florida State University and The University of North Texas.
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by threshold | Sep 10, 2013 | All, Marketing
My Fantasy Football season started this year to dismal results. Despite being projected to win by 15 points, I lost by over 40. At one point (Sunday) I just stopped checking the scores. Some of my guys fumbled the ball, others were benched – bad start.
How is this relevant to digital marketing? Well, I did my homework – Googling all I could about the 2013 projections, what strategy worked best in the draft and how to align players compared to my opposition. I spent a huge amount of time online (yes I should have been working, but it’s football and I have a need to win against my cousins…lots of therapy sessions couldn’t fix it). The point is, the information I needed was online and that’s where I turned…from my phone, my iPad, my computer, you name it. I was searching and scribbling.
Like me, renters and buyers and landlords are all turning to whatever screen they have to search for new places, old places, cool places, the “it” places. But, are they finding the right place (a-hem, your place)?
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by threshold | Aug 22, 2013 | All, Marketing
We all know the importance of the growing renter market known as Gen Y or Millennials. We’ve designed urban-friendly mixed-use developments that combine the convenience of home with the entertainment of restaurants and retail. There have been improved amenities that speak to their desire to socialize such as driving ranges, true resort-style pools, community gardens and kitchens, to name a few. But, do we really know the mistakes that can cost us these important residents?
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