by threshold | Oct 24, 2023 | Creative, Digital Marketing, General, Marketing
Ava Page
We’re about to dive headfirst into the exciting world of copywriting – the secret sauce behind high-performing websites, ads, and social media content.
If you’re looking to boost your online presence and turn casual visitors into loyal customers, you’ve come to the right place.
the power behind words.
In the digital age, where attention spans are shorter than ever, your words matter more than you might think. Every word on your website, in your advertisements, and on your social media profiles should work like a magnet, pulling your audience in and compelling them to take action.
That’s the magic of high-converting copy.
why high-performing copy matters.
engagement.
Great copy sparks interest and keeps your audience engaged. It’s the bridge that connects your audience to your message.
conversions.
The ultimate goal of any online presence is to convert visitors into customers. High-performing copywriting can make that happen.
brand voice.
Your copy is your brand’s voice – it should be unique, relatable, and memorable.
Now, let’s roll up our sleeves and discover how you can create copy that works wonders for your business.
know your audience.
Before you put pen to paper (or fingers to keyboard), you must understand your audience inside and out.
Who are they? What problems do they face? How can your product or service solve those problems?
Tailor your message to speak directly to your audience’s pain points and desires.
embrace the AIDA formula.
AIDA stands for Attention, Interest, Desire, and Action. It’s a classic formula that works wonders for copywriting, like so:
attention.
The first step in creating high-performing copy is to capture your audience’s attention right from the start. Your headline or opening sentence is your first impression, and it needs to be compelling. Here’s how to do it:
create intrigue.
Start with something that piques curiosity or poses a thought-provoking question. For instance, “Are You Making These Common Mistakes in Your Marketing?”
interest.
Keep their interest alive by discussing their problems or needs.
power words.
Incorporate words that evoke emotion or excitement. Words like “ultimate,” “exclusive,” or “revolutionary” can add impact to your headline.
desire.
Show them how your product or service can fulfill their desires.
pain points.
Identify a problem your audience faces, and highlight it in your headline. People are drawn to solutions to their problems.
action.
Finally, ask for the action you want them to take, whether it’s signing up, buying, or sharing.
sense of urgency.
Encourage immediate action by introducing urgency, such as limited-time offers or deadlines.
keep things clear and concise.
In the online world, less is often more. Clear, concise copy is easy to read and understand. Avoid jargon and complex language. Instead, use simple words and short sentences that get your point across quickly.
tell your story.
Humans are wired to connect with stories. Weave narratives into your copy to make your brand more relatable and memorable. Share customer success stories or anecdotes that showcase your product or service’s value.
test and optimize.
Copywriting is an art, but it’s also a science. Don’t be afraid to A/B test different versions of your copy to see what resonates best with your audience. Use tools like Google Analytics to track the performance of your copy and make data-driven improvements.
keywords & SEO.
For web copy, don’t forget the importance of keywords. Research relevant keywords and incorporate them naturally into your content. This will not only make your content more search-engine friendly but also help you reach the right audience.
always proofread.
Nothing screams unprofessionalism like typos and grammatical errors. Always proofread and edit your copy to ensure it’s polished and error-free.
And, if you’re able, it’s always a plus to get a second set of eyes on your work to pick up on things you may have missed, or even to give you a suggestion on how to make something just a little better.
to sum it up.
High-conversion, high-performing copywriting isn’t just a skill – it’s an art that requires a deep understanding of your audience, a mastery of language, and a sprinkle of creativity.
By following these tips, you can transform your online presence, boost your conversions, and create a lasting impact in the digital world. Remember, it’s not just about words; it’s about the magic those words create.
So, go ahead, write with professionalism, craft with playfulness, and watch your conversions soar.
before you go.
For more tips and information about marketing your everything, take a look at the rest of our blogs, right here on our website!
You can also subscribe to our email newsletter (it’s got some great stuff), and follow us on Instagram, Facebook, or LinkedIn!
about the author.
Ava is the Content Marketing Specialist at Threshold.
In her role, she is responsible for the content creation and management of all Threshold and PromoShak social channels, blog content, and SEO maintenance, and aids in digital marketing strategies both internal and client-facing.
When she’s not busy creating content, you can usually find her picking out new plants, island-hopping, watching Duke basketball, or spending time with her fur babies.
by threshold | Aug 24, 2023 | Creative, Digital Marketing, General, Marketing
Ava Page
In this digital era, your brand’s reputation isn’t just built through word of mouth – it’s crafted through pixels and keystrokes. In a time where every click and comment can shape your brand’s destiny, it’s time to take control of your online narrative like a true champion.
As your ultimate partner for every marketing need, Threshold is here to unveil the secrets of online reputation management (ORM) that will not only protect your brand, but elevate it to new heights.
the power of first impressions.
Did you know that 91% of consumers read online reviews before making a purchase decision? Your potential customers are just a click away from forming their opinions about your brand. At Threshold, we understand the importance of making that first online impression count.
Our expert team carefully crafts your online narrative, ensuring your brand’s values and uniqueness shine through every review, comment, and mention.
turning negatives into positives.
Negative reviews can feel like a storm cloud over your brand’s sky, but fear not – they present an opportunity in disguise!
Studies show that 95% of customers return if a company handles their issues well. With our strategic approach, we transform disgruntled customers into loyal advocates, showcasing your brand’s dedication to customer satisfaction.
staying ahead in the digital landscape.
In a world where information travels faster than light, staying ahead of the game is crucial. Over 80% of consumers lose trust in a brand if they find incorrect information online.
Our proactive ORM strategies ensure that accurate information about your brand takes precedence, mitigating potential misinformation and enhancing your credibility.
the social proof phenomenon.
Social proof is the modern-day magic wand for brands. We’ve adopted the best practices in leveraging this phenomenon to curate a vibrant online community that resonates with your brand’s message.
From engaging social media content to fostering authentic customer interactions, we bring your brand to life in the digital sphere.
a holistic approach to orm.
Your online reputation isn’t just built on reviews and comments – it’s an intricate tapestry of various factors. At Threshold, we adopt a holistic approach to ORM, encompassing SEO optimization, content creation, social media management, and PR strategies.
Our multi-faceted techniques ensure that every aspect of your online presence aligns seamlessly, reinforcing your brand’s identity.
to conclude.
In the dynamic world of digital interactions, your brand’s reputation is the compass guiding customers to your doorstep – or inbox. With Threshold by your side, your online reputation isn’t just managed; it’s elevated to a whole new level.
before you go.
Remember, your reputation is your digital legacy – make it count with our THeam by your side. Your brand deserves nothing less than the best, and we’re here to deliver just that! Get in touch with one of our marketing experts today to embark on the journey of mastering your online reputation.
For more tips and information about marketing your everything, take a look at the rest of our blogs, right here on our website! You can also subscribe to our email newsletter (it’s got some great stuff), and follow us on Instagram, Facebook, or LinkedIn!
about the author.
Ava is the Content Marketing Specialist at Threshold.
In her role, she is responsible for the content creation and management of all Threshold and PromoShak social channels, blog content, and SEO maintenance, and aids in digital marketing strategies both internal and client-facing.
When she’s not busy creating content, you can usually find her picking out new plants, island-hopping, watching Duke basketball, or spending time with her fur babies.
by threshold | Jul 24, 2023 | Creative, Digital Marketing, Marketing
Ava Page
Recall the most impactful advertisement you’ve ever seen. Now, think about what made it so special.
Was it humor? Inspiration? A powerful call-to-action that you felt in your bones?
Lucky for you, our marketing experts are able to come up with ad copy that offers that same kind of recall every. single. time.
We’ll reveal some secrets to help you create ad copy that grabs attention, sparks curiosity, and generates those oh-so-satisfying clicks.
So, settle in, get comfortable, and let’s sprinkle some magic onto your ad campaigns!
be bold.
When it comes to ad copy, brevity is the name of the game.
You’ve got a limited number of characters to capture your audience’s interest, so make every word count. Craft a headline that pops and a compelling description that leaves them wanting more.
Embrace your brand’s unique personality and inject it into your copy. Go on, let your words shine!
speak to their desires.
To grab those clicks, you need to speak directly to your audience’s deepest desires. Put yourself in their shoes and understand what motivates them.
Are they seeking a solution to a problem? Looking for a touch of luxury? Wanting to unleash their inner adventurer?
Tailor your ad copy to resonate with their aspirations and show them how your product or service can make their dreams come true.
add a little humor.
Who said ad copy couldn’t be fun? A little humor can go a long way in capturing attention and creating a memorable impression.
Infuse your copy with clever wordplay, witty puns, or a playful tone. But remember, keep it authentic to your brand’s voice.
If humor aligns with your personality, let it shine and watch as your clicks skyrocket!
show them the benefits.
Don’t just list the features of your product or service—highlight the benefits. Help your audience envision how their lives will improve by clicking on your ad.
Will they save time, save money, or unlock a new level of productivity? Paint a vivid picture of the positive impact your offering will have on their lives.
After all, who can resist the allure of a brighter, better future?
craft a powerful call-to-action.
Your ad copy needs a clear call to action (CTA) that tells your audience exactly what you want them to do next.
Use action-oriented verbs like “Shop Now,” “Learn More,” or “Get Started.” Make your CTA compelling and urgent, enticing them to take immediate action.
Remember, a well-crafted CTA can be the final nudge your audience needs to click that button and discover what you have to offer.
test, and test again.
Creating high-performing ad copy is an ongoing process. Don’t be afraid to test different variations and see what resonates best with your audience.
Play around with headlines, descriptions, CTAs, and even visuals. Track your click-through rates, analyze the data, and make data-driven optimizations.
The more you experiment and fine-tune, the closer you’ll get to unlocking the ad copy magic that generates the highest possible clicks.
to conclude.
Crafting ad copy that generates clicks is equal parts art and science. By being bold, concise, and speaking to your audience’s desires, you’ll capture their attention and pique their curiosity.
Injecting humor and highlighting the benefits will create an irresistible allure, while a clear call to action will guide them towards that coveted click.
Remember, the journey to click-worthy ad copy is an ongoing one, so embrace the process, test, and optimize along the way.
before you go
If you’re looking to take your ad copy to the next level, our marketing team is here to help.
Our team of creative doers can sprinkle some magic into your campaigns, ensuring your ad copy generates the highest possible clicks each and every time.
Get in touch with one of our marketing experts today, and let’s get rocking.
For more tips and information about marketing your everything, take a look at the rest of our blogs, right here on our website!
You can also subscribe to our email newsletter (it’s got some great stuff), and follow us on Instagram, Facebook, or LinkedIn!
about the author.
Ava is the Content Marketing Specialist at Threshold.
In her role, she is responsible for the content creation and management of all Threshold and PromoShak social channels, blog content, and SEO maintenance, and aids in digital marketing strategies both internal and client-facing.
When she’s not busy creating content, you can usually find her picking out new plants, island-hopping, watching Duke basketball, or spending time with her fur babies.
by threshold | Jun 24, 2023 | Creative, Digital Marketing, Marketing
Ava Page
In today’s market, if you don’t have a standout brand, you might as well be invisible – but never fear.
We’re diving into the essence of building an authentic brand that resonates with your audience, so that everyone who engages with your brand thinks, “Yep – I’ve gotta work with them“.
In a world dominated by fleeting trends and constant noise, authenticity is the key to standing out and forging lasting connections.
So, grab your favorite beverage, settle into a cozy spot, and let’s explore the wonderful journey of creating an authentic brand together.
embrace your identity.
Authenticity starts with self-discovery. Understanding who you are as a brand is fundamental to building an authentic identity.
Take a moment to reflect on your core values, mission, and unique qualities. Embrace what makes you special and weave it into the fabric of your brand.
By staying true to your essence, you’ll attract like-minded individuals who resonate with your purpose.
know your audience.
Building an authentic brand requires a deep understanding of your target audience. Take the time to listen and learn about their needs, desires, and pain points.
By developing empathy and connecting with your audience on a personal level, you’ll be better equipped to create meaningful experiences and solutions that genuinely resonate with them.
consistency is key.
Consistency breeds familiarity and trust. Ensure that your brand voice, visual identity, and messaging align across all touchpoints.
From your website to your social media platforms and customer interactions, strive for a cohesive brand experience.
This consistent approach will create a sense of reliability and authenticity, earning the trust of your audience over time.
keep it real.
Authentic brands are built on honesty and transparency. Be open about your values, processes, and even your shortcomings.
Authenticity thrives in an environment of trust, and being transparent about your brand’s journey creates a genuine connection with your audience.
When you make a mistake, acknowledge it, learn from it, and communicate your commitment to improvement.
engage and listen.
Authenticity goes hand in hand with active engagement. Encourage conversations with your audience through social media, blog comments, or even offline events.
Engaging with your customers and truly listening to their feedback shows that you value their opinions and are committed to serving their needs.
By actively involving your audience, you can refine your brand and create experiences that resonate deeply.
celebrate your community.
An authentic brand understands that success is a collaborative effort. Celebrate and shine a spotlight on your community of customers, fans, and advocates.
Share their stories, testimonials, and experiences to create a sense of belonging and foster genuine connections.
By placing your community at the heart of your brand, you create a bond that extends beyond transactional relationships.
to conclude.
Building an authentic brand is a journey that requires self-reflection, understanding your audience, and a commitment to transparency.
By embracing your true identity, consistently delivering on your promises, and actively engaging with your community, you can forge deep and meaningful connections that will differentiate your brand in today’s crowded marketplace.
Remember, authenticity is a superpower that can transform your brand into something extraordinary.
So, go forth, be authentic, and let your brand shine!
before you go.
At Threshold, we specialize in helping brands discover and unleash their own authentic voice. If you’re looking for some professional guidance on your brand’s journey, we’d be thrilled to assist you.
Get in touch with one of our marketing experts today to embark on an exciting adventure of creating an authentic brand that connects with your audience on a profound level. It’s kind of our thing.
For more tips and information about marketing your everything, take a look at the rest of our blogs, right here on our website!
You can also subscribe to our email newsletter (it’s got some great stuff), and follow us on Instagram, Facebook, or LinkedIn!
about the author.
Ava is the Content Marketing Specialist at Threshold.
This makes her responsible for the content creation and management of all Threshold and PromoShak social channels, blog content, and SEO maintenance, and aids in digital marketing strategies both internal and client-facing.
When she’s not busy creating content, you can usually find her picking out new plants, island-hopping, watching Duke basketball, or spending time with her fur babies.
by threshold | Jun 15, 2023 | Creative, Digital Marketing, Marketing, Thought Leadership
Laura Robbins
Your brand story is the soul of everything you do. In a world of ever-increasing competition and constant bombardment of advertisements, your “why” as a company, brand, and business is just as important as the services you offer, the apartments you lease, and the products you sell. Connecting with your audience on a deeper level has become the key to successful marketing.
Your brand’s story holds the power to captivate, inspire, and foster a genuine connection with your target audience. Let’s explore several powerful ways to share your brand’s story and make an indelible impact on your customers, shall we?
craft a compelling brand narrative.
What’s your humble beginning? What are the core values, mission, and vision that drive your business? Crafting a story that highlights your brand’s journey, challenges overcome, and triumphs achieved will tap into the emotional response of your target audience. It conveys authenticity and can transform your brand from being a mere product or service provider to a source of inspiration and trust.
Stuck? Go back to the basics with a simple principle: why it all began.
showcase your people.
Humans are visual creatures. It’s human nature to feel more connected to a brand with a face. Leverage behind-the-scenes footage that resonates with your audience. Engaging visuals not only grab attention but also make your brand story more memorable and shareable.
leverage customer success stories.
Your customers are an invaluable asset when it comes to sharing your brand’s story. Encourage them to share their experiences, testimonials, and success stories. User-generated content adds an authentic touch to your marketing efforts, demonstrating real-world examples of how your brand has positively impacted people’s lives. Think about it, who wouldn’t be drawn to live in an apartment community that has so many real happy endings?
don’t forget: share your storytelling across all channels.
Your brand’s story should permeate all your marketing channels consistently. From your website and social media platforms to email campaigns and advertising, ensure that your narrative is integrated seamlessly. Develop a cohesive brand voice and tone that reflects your story, creating a unified experience for your audience across various touchpoints.
Why? Consistency helps reinforce your brand’s message and fosters brand recognition, making it easier for customers to connect with your story.
to sum it up.
Sharing your brand’s story is an integral part of effective marketing, allowing you to forge meaningful connections with your audience. Remember, your brand’s story is unique and deserves to be shared. At Threshold, we believe in storytelling’s power and are committed to helping businesses unlock their brand’s potential through compelling narratives. Watch as your marketing efforts become more impactful and resonate with your audience on a deeper level.
For more tips and information about marketing, take a look at the rest of our blogs, right here on our website! You can also subscribe to our email newsletter, or follow us on Instagram, Facebook, and Twitter!
by threshold | Nov 30, 2022 | Creative, Digital Marketing, Marketing
Ava Page
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Even though many people’s first impression of TikTok users is that they’re all young – far too young to be thinking about buying or renting homes – this mindset couldn’t be further from the truth.
While it is true that the majority of TikTok users (57%, to be exact) are between the ages of 10 and 29, the largest active demographic of that majority are between the ages of 17 and 29 – the perfect age to begin targeting potential renters and homebuyers.
Now, that leaves the minority 43% of users who are over the age of 30. While it may seem like a low number to begin with, one must remember that 43% of TikTok users amounts to 430,000,000 people. Yes, you read that right! That’s 430,000,000 potential users that could be looking for homes to rent, or buy.
When you break down the numbers like that, NOT using TikTok ads seems like a devastatingly missed marketing opportunity, wouldn’t you think?
Why should you be using TikTok?
Algorithm Targeting
TikTok allows its users to see personalized content at a higher rate than any other social media platform due to their specific algorithm on each user’s For You Page (FYP). This allows users to market to their target audiences at higher rates than any other platform, and is exactly why you should jump in as soon as you can!
Engagement
According to a Nielsen study, TikTok users engage more than any other social media, with an estimated 79% of users reading the comments on the videos they watch, and over 50% say they regularly save sound clips or search through hashtags in a video.
Maximize ROI
Overall, Tiktok’s algorithm ensures that the majority of users who will be viewing your ads will already show an interest in real estate, home and apartment renting, buying, or selling. Because of this, a Nielsen study conducted by TikTok found that nearly 90% of TikTok users enjoy discovering new content and products while scrolling. As if that’s not enough, over 50% of responders said they have discovered new products through TikTok ads that they directly acted through when purchasing. Over 80% said that TikTok in general – ads or regular content – inspired their purchases.
What content should you include?
Keep up with trends
- Not only will including popular trends increase your chances of winding up on someone’s FYP, it will also engage users far longer than a bland template and content they won’t recognize. This can be as simple as including a trending song, or as involved as including a dance, challenge, or other trending activity in your content. The more relatable your content, the more views, and eventual leads you will receive.
Use trending hashtags
- Real estate TikTok is no new feat, so take advantage of those who came before you and learn what hashtags are trending in the industry. Including hashtags with your content only increases your odds with the algorithm of landing on more users’ FYP.
Keep your content simple and straightforward
- TikTok is not a place where users come to dive deep into intricate content. If their attention is not caught within the first 2-3 seconds, your ad will be skipped without a second thought. Clear, concise messaging and branding is key for TikTok ads, so be sure and get your point across and gain their attention quickly.
See the numbers for yourself
Before you set up your TikTok ad, it’s important to discuss how TikTok ads can result in increased traffic and lead generation for your real estate properties. Let’s take a look at the numbers:
- Real estate listings and ads with video receive 403% more inquiries than those without
- Video advertising results in 300% more traffic for generating new leads in real estate
- 70% of homebuyers and renters watch video tours before signing a lease or mortgage
- Over 36% of homebuyers and renters say they would sign on a home or apartment entirely online, without ever visiting the property
Bottom Line
With stats like these, it’s hard to say no to using a platform as popular as TikTok, with over 1 billion active users, to streamline your real estate marketing campaign.
By using your ads to drive traffic to your website or landing page, the conversions will soon follow, resulting in a direct increase in property leads.
For more tips and information about digital and real estate marketing, take a look at the rest of our blogs, right here on our website! You can also subscribe to our email newsletter, or follow us on Instagram, Facebook, and Twitter!
