The Dynamic Duo of AI and Machine Learning in Modern Marketing

The Dynamic Duo of AI and Machine Learning in Modern Marketing

ava headshot threshold marketing blogAva Page

In the rapidly evolving landscape of modern marketing, staying ahead of the curve is not merely a strategic choice but an absolute necessity. At Threshold, we recognize the transformative power of cutting-edge technologies, particularly Artificial Intelligence (AI) and Machine Learning (ML), in reshaping the dynamics of marketing.


AI: your digital marketing sidekick.

AI has moved past being a mere buzzword; it stands as the digital sidekick that comprehends your customers on an unparalleled level. Our utilization of AI extends beyond traditional methods, delving into predictive analytics and comprehensive customer behavior analysis.

Threshold harnesses AI-driven insights to craft marketing strategies that go beyond the generic, ensuring personalized experiences that resonate with your audience on an individual level.

Imagine having a marketing strategy that speaks and actively evolves in real-time, adapting to changing consumer behaviors and market trends. With AI, we empower your brand to anticipate needs, enhance user experiences, and stay one step ahead in the competitive landscape.


machine learning: crafting tomorrow’s campaigns today.

Machine Learning is the strategic tool that takes the guesswork out of marketing.

Our implementation of ML involves meticulous analysis of extensive datasets, unveiling patterns and insights that might elude traditional approaches. This empowers us to optimize campaigns, precisely target audience segments, and continually refine our strategies based on real-time feedback.

The magic of Machine Learning lies in its ability to create dynamic, adaptive marketing plans. It ensures that your campaigns are not static but evolve organically, responding to the ever-changing dynamics of the market. 

This results in marketing initiatives that are not only effective but also agile and responsive to the shifting sands of consumer preferences.


the winning combination.

When AI and ML join forces, the synergy is unparalleled. At Threshold, we seamlessly integrate these technologies to enhance decision-making processes, automate routine tasks, and provide a holistic view of your marketing performance. 

The union of AI and ML creates a symbiotic relationship that drives efficiency, intelligence, and strategic foresight in your marketing endeavors.


embracing the future with Threshold.

In the realm of modern marketing, embracing AI and Machine Learning is not a leap of faith; it’s a conscious step into the future. At Threshold, we stand at the forefront of this technological revolution, transforming the conventional understanding of how brands connect with their audience.

As we navigate the intricate dance of algorithms and insights, our commitment remains unwavering: to bring a light, yet professional, touch to your brand. The future of marketing is here, and with us as your guide, it’s not just promising but radiant with possibilities. 

Step into a new era of marketing excellence with the transformative power of AI and Machine Learning at your fingertips.


to sum things up.

At Threshold, we specialize in strategies that deeply resonate with audiences. Ready to embark on a journey of personalized marketing? Let’s craft experiences that feel tailor-made for each customer!

Stay tuned for more insightful tips and guidance from our marketing experts. 

Until then, here’s to forging connections and crafting personalized journeys that make a lasting impact!


before you go.

For more tips and information about marketing your everything, take a look at the rest of our blogs, right here on our website! 

You can also subscribe to our email newsletter (it’s got some great stuff), and follow us on Instagram, Facebook, or LinkedIn!


about the author.

Ava is the SEO & Paid Media Specialist at Threshold.

In her role, she is responsible for the content creation and management of all Threshold and PromoShak social channels, blog content, and SEO maintenance, and aids in internal and client-facing digital marketing strategies. 

When she’s not busy creating content, you can usually find her picking out new plants, island-hopping, watching Duke basketball, or spending time with her fur babies.

Video Game Marketing in 2023

Video Game Marketing in 2023

alfred headshot thought leadership blog video game marketingAlfred Perez – digital marketing manager.

press start.

Ever thought of pairing your marketing efforts with video games? You just might after reading this.

Video games have seen a significant upward trajectory for the past few years. Much of the growth was due to the increase in player base, the mobile gaming boom, e-sports, and streaming platforms like Twitch. The number of eyes going towards video games has continued to capture the attention of brands trying to effectively get in front of their audience. Video games have slowly, but surely found ways to promote ads through their medium.

Here are a few examples of how to advertise in video games:


in-game billboards and posters.

Modern video games include billboards, posters, and signs in virtual worlds. Brands can pay for ad space on these in-game assets. These advertisements can be static images or even videos, making them highly visible to players. Planning truly needs to be at the forefront of this marketing strategy because video games are a worldwide medium so the brand should be worldwide as well for this to really be effective.


product placement.

Brands can negotiate product placement deals with game developers to have their products or logos featured within the game’s environment. This can include items, vehicles, or clothing that prominently display the brand. Pretty cool, right?


sponsored game content.

Brands can sponsor specific in-game content, such as events, challenges, or game modes. Time to pick your favorite level!


sponsored streams.

Brands can negotiate terms with popular streamers about promoting their product or service through the streamer’s channel to reach their specific audience. This can include logos throughout the stream, in-channel ad breaks or an ad read from the streamer like a podcaster would.


branded virtual items.

In some games, players can purchase or earn virtual items like clothing, accessories, or skins for characters or objects. Brands can create branded virtual items for players to use in the game, increasing brand visibility. It’s swag time.


playable ads.

Some mobile games offer playable ads where players can engage with a mini-version of the advertised game within the ad itself. If players enjoy the mini-game, they may be more likely to download and play the full game.


interactive advertisements.

Interactive ads can appear on loading screens, pause menus, or as part of the game’s storyline. These ads may require players to engage with them in some way, such as clicking, swiping, or solving puzzles.


video ads.

Short video advertisements can be shown to players as they progress through a game or during natural breaks in gameplay. These ads can be skippable or non-skippable, and they often reward players with in-game currency or other benefits for watching. An example of this would be Amazon’s video game streaming service Twitch which is comparable to how Google’s YouTube video ads work.


native advertising.

Some games incorporate advertising seamlessly into the game’s narrative or environment, making it feel like a natural part of the gameplay. This can include characters using real-world products or references to real-world events. Ready to explore your game-writing abilities?



Advergames are video games created specifically for marketing purposes. These games often feature branded characters, themes, or products and can be used to engage and entertain potential customers.


live events and tournaments.

Brands can sponsor or host live in-game events or tournaments, where players compete for prizes or recognition. These events can be streamed on platforms like Twitch, expanding the reach of the brand.


the end game.

It’s essential for brands to choose the right games, streamers and/or advertising methods that align with their target audience and marketing objectives. You don’t want your marketing to feel forced or out of place. Additionally, respecting the gaming experience and ensuring that ads enhance rather than disrupt gameplay is crucial for the success of in-game advertising.


Now plug in that X-box and get going!


before you go.

For more tips and information about marketing your everything, take a look at the rest of our blogs, right here on our website! 

You can also subscribe to our email newsletter (it’s got some great stuff), and follow us on Instagram, Facebook, or LinkedIn!


about the author.

Alfred is the Digital Marketing Manager at Threshold, which means he’s basically a wizard when it comes to all things digital. When Alfred’s not monitoring and activating digital services for our clients to deliver the best possible results, you can probably find him playing video games, visiting local Austin breweries, and playing rec sports with his friends.

He also loves to cook, but isn’t a fan of doing the dishes that accompany cooking a meal – but really, who can blame him?

Supercharge Your Conversions with Optimized CTAs

Supercharge Your Conversions with Optimized CTAs

Ava Page


If you want to boost your website conversions, engage your audience, and drive more actions, don’t go anywhere – this one’s for you. We’re exploring the importance of CTAs (call-to-action), sharing best practices, and providing actionable tips on how to create catchy and effective content for your brand.


understanding the power of CTAs.

CTAs play a crucial role in guiding your audience towards the desired action. Whether it’s making a purchase, signing up for a newsletter, or visiting a landing page, a well-crafted CTA can make all the difference.

At Threshold, we believe that CTAs are the unsung heroes of digital marketing, capturing attention and persuading visitors to take the next step.


crafting captivating CTAs.

Creating an optimized CTA is both an art and a science. Here are some key tips to help you craft CTAs that grab attention and drive real results (they’re kind of our thing):


clear and actionable text.

Keep your CTA copy concise, compelling, and action-oriented. Use strong verbs that create a sense of urgency and motivate users to click. Examples include “Let’s Get Started,” “Start Exploring Now,” or “Claim Your Free Trial.” The more specific your content, the better!


visually appealing.

Design your CTAs in a way that makes them visually appealing and easy to spot. Consider using contrasting colors, eye-catching graphics, or animations to draw attention to your call-to-action buttons.


strategic placement.

Position your CTAs strategically on your website to ensure maximum visibility. High-converting locations include above the fold, at the end of blog posts, and on landing pages. Don’t be afraid to test different placements to find what works best for your audience.


a personalized experience.

Tailor your CTAs to match the interests and preferences of your target audience. Use dynamic content to show different CTAs based on user behavior, demographics, or past interactions. This personal touch can significantly increase engagement and conversions.


a/b testing.

To maximize the performance of your CTAs, never underestimate the power of continuous testing and optimization. A/B testing allows you to compare different variations of your CTAs to determine which ones yield the best results. Test different colors, copy, sizes, and placements to find the winning combination for your specific audience.


tracking & analytics.

To measure the effectiveness of your CTAs, it’s crucial to track their performance using analytics tools. Monitor click-through rates, conversion rates, and other relevant metrics to gauge the impact of your CTAs. This data provides insights into what works and what needs improvement, enabling you to refine your CTAs for better results over time.


leveraging CTA optimization services from Threshold.

At Threshold, we specialize in delivering measurable results. Our team of experts combines creative design, data-driven strategies, and industry best practices to create captivating and effective CTAs that drive conversions.
Partnering with us means benefiting from our cutting-edge technologies, and the assurance of high-quality marketing experience.


to sum it up.

Optimized CTAs are a game-changer in the world of digital marketing. Implementing the strategies and best practices discussed in this article will not only capture attention but also improve your website’s conversion rates. Unleash your creativity, and let your CTAs do the talking!

Oh, and don’t forget – at Threshold, we’re here to help you conquer the impossible (and save yourself the headache) and achieve outstanding results through our extensive expertise in CTA optimization.

Get in touch with us today and take your conversions to new heights!


before you go.

For more tips and information about marketing your everything, take a look at the rest of our blogs, right here on our website!

You can also subscribe to our email newsletter (it’s got some great stuff), and follow us on Instagram, Facebook, or LinkedIn!


about the author.

Ava is the Content Marketing Specialist at Threshold.
In her role, she is responsible for the content creation and management of all Threshold and PromoShak social channels, blog content, and SEO maintenance, and aids in digital marketing strategies both internal and client-facing.
When she’s not busy creating content, you can usually find her picking out new plants, island-hopping, watching Duke basketball, or spending time with her fur babies.

Unveiling the Influence of Effective UI/UX in Real Estate Marketing

Unveiling the Influence of Effective UI/UX in Real Estate Marketing

michael headshot blog (1).pngMichael Pratt

How do you stand out in a sea of competition? By guiding your audience through a killer experience. 

Effective UI/UX design is increasingly recognized as a cornerstone of successful digital marketing endeavors. And within the real estate industry, where visual appeal and user engagement are paramount, crafting immersive digital experiences is crucial.

We’re sharing the secret sauce to engaging your audience below, so don’t click away just yet!


first impressions. they’re kind of a big deal.

UI, the visual layout and aesthetics, and UX, the overall user experience, profoundly impact initial impressions.

In real estate marketing, where potential residents will turn away if properties aren’t presented in the best light, a well-designed and intuitive website fosters trust and encourages visitors to go down a rabbit hole of site exploring.


make every visitor a navigator pro.

In real estate marketing, streamlined navigation is, well, kind of essential. Intuitive UI/UX design ensures potential buyers can effortlessly browse listings, view property details, and access contact information.

A seamless navigation experience enhances user satisfaction and encourages conversion. Cha-ching! 


tap into those emotions.

Effective UI/UX evokes emotional connections. High-quality imagery, immersive virtual tours, and engaging property descriptions amplify the emotional resonance of a property. What does this do? Lots.

Emotional engagement strengthens branding and increases the likelihood of prospective buyers reaching out.


not local? not a problem.

Navigating a real estate website should mirror the ease of visiting a property in person. Effective UI/UX ensures intuitive property categorization, filtering, and detailed property information presentation.

So even if your prospects aren’t local to the property location, this seamless exploration process enhances their satisfaction and encourages extended engagement.


get people inquiring about you.

UI/UX design influences users’ interaction with contact forms, chatbots, and other communication channels. Streamlined interfaces facilitate inquiries and foster trust, ultimately translating into increased lead generation.


to wrap it all up.

The potency of UI/UX design in real estate marketing cannot be underestimated. As online interactions increasingly shape buyers’ decisions, a strategic focus on immersive, user-centric experiences is paramount.

Don’t be discouraged! Threshold is an expert in this domain, employing innovative UI/UX strategies that truly transform real estate marketing.


By cultivating emotional engagement, streamlining interactions, and delivering personalized experiences, we underscore the potential of UI/UX to redefine success in the dynamic landscape of real estate marketing.

Unleashing the Full Potential of Your Website with WP Engine

Unleashing the Full Potential of Your Website with WP Engine

Anooj Francis


A robust online presence is crucial for businesses to succeed in today’s fast-paced digital world. As a trusted web development agency, we understand the importance of choosing the right hosting provider for your WordPress website. Among the many options available, WP Engine stands out as a game-changer. Here we will delve into the exceptional benefits of hosting your WordPress website with WP Engine and how it can elevate your online success.


unmatched performance.

When it comes to website performance, speed is paramount. WP Engine boasts an unparalleled infrastructure, utilizing cutting-edge technology to optimize page loading times. Their servers are purpose-built for WordPress, ensuring lightning-fast loading speeds for your website. This translates into better user experiences, higher search engine rankings, and increased customer engagement.


enhanced security measures.

Security is a top concern for any website owner, and WP Engine takes this responsibility seriously. With robust security features and proactive monitoring, they provide a fortress-like environment for your website. WP Engine automatically updates WordPress and its plugins, guards against malware, and conducts regular backups, ensuring your data is always safe and secure.


hassle-free WordPress updates.

Keeping your WordPress core and plugins up-to-date is vital for maintaining a secure website. WP Engine handles all updates for you, saving you time and effort. They thoroughly test updates before implementing them, minimizing the risk of compatibility issues and potential website downtime.


scalability for growth.

As your business expands, so will your website’s needs. WP Engine offers seamless scalability, effortlessly accommodating increased traffic and resource demands. Whether it’s a surge in visitors or the addition of new features, WP Engine ensures your website performs optimally, no matter the scale.


top-notch customer support.

Nothing is more frustrating than encountering technical issues with your website and waiting endlessly for support. WP Engine sets itself apart with its exceptional customer support team, which is available 24/7. Their WordPress experts are ready to assist you at any time, swiftly resolving your concerns, so you can focus on what matters most – your business.


global reach with CDN integration.

WP Engine leverages Cloudflare’s powerful CDN, ensuring your website’s content is distributed across a vast network of servers worldwide. This results in faster page load times and improved user experiences for visitors from around the globe while reducing requests to the WP Engine origin server.


staging environment for testing.

WP Engine provides a staging environment, allowing you to test changes and updates to your website before making them live. This invaluable feature ensures that any modifications are thoroughly reviewed and optimized, reducing the risk of potential errors impacting your live site.


managed backups for peace of mind.

Accidents happen, but you can rest easy with WP Engine’s managed backups. They automatically create backups of your website, allowing you to restore it to a previous state with just a few clicks. This feature is a lifeline in case of data loss, ensuring your valuable content remains intact.


to conclude.

Partnering with WP Engine for hosting your WordPress website can be a game-changing decision for your online business. The unmatched performance, enhanced security measures, seamless scalability, and exceptional customer support ensure that your website operates at its full potential.

We highly recommend WP Engine at Threshold for its reliability, advanced features, and commitment to empowering businesses. Please get in touch with us if you wish to explore the possibilities with WP Engine or discuss any other aspect of your website. We are here to help you maximize online success and take your business to new heights.

For more tips and information about marketing your everything, take a look at the rest of our blogs, right here on our website! 

You can also subscribe to our email newsletter (it’s got some great stuff), and follow us on Instagram, Facebook, or LinkedIn!


Unleash the Power of AI in Marketing

Unleash the Power of AI in Marketing

Abby Barnes

AI: ever heard of it?

As the digital marketing landscape continues to rapidly evolve, artificial intelligence (AI) is emerging as a critical tool for marketers. At Threshold, we’ve witnessed how AI is reshaping customer interactions and enabling marketers to make more informed marketing decisions.

To fully unlock the potential of AI and create personalized customer experiences, it’s crucial to understand its fundamentals, select the right AI technologies, and measure its impact. We’ve created a guide to equip you with the knowledge you need to really harness AI’s capabilities, enhance your marketing campaigns, and drive your team toward success.

Let’s get started, shall we?

what is AI?

AI simply refers to the ability of machines to perform tasks that traditionally require a human. In digital marketing, AI plays a critical role in helping businesses automate and optimize their marketing efforts to create more personalized experiences for their customers. Cool, right?

One use of AI in digital marketing is through the use of machine learning algorithms. These algorithms can process and analyze large datasets, including customer behavior and preferences. AI can help identify patterns and predict future behavior, allowing marketers to develop more strategic and personalized marketing campaigns.

But it doesn’t stop there. Another application of AI is through the use of chatbots on your websites. Many property management companies have already started adopting these bots as they can serve as valuable virtual assistants, capable of delivering instant support.

what are the benefits of AI in Digital Marketing?

We’re so glad you asked.

enhanced efficiency

AI helps with automating tedious tasks like data collection, analysis, and segmentation, freeing up valuable time for marketers to focus on strategic initiatives.

personalized experiences

Leveraging AI tools allow marketers to gain insights into customer needs and preferences, providing tailored campaigns that resonate with your target audience.

real-time optimization

AI-powered analytics provide real-time insights into customer behavior, enabling marketers to optimize campaigns quickly. By leveraging AI’s ability to analyze vast datasets, businesses can make data-driven decisions that enhance marketing strategies and deliver better results.

automation and scalability

AI automates various marketing tasks, including customer service, data analysis, and social media and email scheduling. This automation allows businesses to scale their marketing efforts efficiently as their customer base expands.

identifying the right AI technologies

Choosing the right AI technologies that align with your specific needs is crucial for successful implementation in marketing. A wide range of AI-driven tools, from customer service bots to data analysis platforms, are available. Like any technology, AI in marketing carries inherent risks that should be addressed. Privacy concerns may arise when collecting and analyzing customer data using AI-driven tools.

That’s some serious business.

It is crucial to ensure that data is collected and used securely and in compliance with regulations. Additionally, being aware of the potential for bias in AI algorithms and taking steps to ensure accuracy and fairness are paramount.

integrating AI into your marketing strategy

Once the appropriate AI technologies have been identified, integrating them into your marketing strategy is key. As digital marketers, we’re already using AI-driven initiatives in Google Ads campaigns. Responsive Search and Display Ads are the perfect example!

By providing multiple headlines, descriptions, and creative assets, Google’s AI will generate ad combinations and learn over time which combinations drive better results.

AI-driven tools enhance efficiency and campaign effectiveness, but it is crucial to track and evaluate results. By measuring campaign performance, you can identify areas where AI has the most significant impact and make informed adjustments. Plus, (last point, promise), considering factors such as cost and return on investment helps ensure you make informed decisions about implementing AI technologies.

to sum it up

The potential of AI in marketing is vast, and understanding how to harness its power is vital for marketers. This comprehensive guide gives you a quick overview of the fundamentals of AI in marketing, along with how you can see success in implementation.

By embracing the benefits and mitigating the risks associated with AI, you can unlock your marketing team’s potential and drive better results.

Tired of spending precious hours trying to decipher AI, ad trends, and where to put your spending? We don’t blame you. Luckily, we have a solve. At Threshold, we are well-versed in AI technology and can guide you through this transformative journey.

Contact us today to explore the revolutionary possibilities AI offers for your marketing initiatives.

before you go

For more tips and information about marketing, take a look at the rest of our blogs, right here on our website! You can also subscribe to our email newsletter, or follow us on Instagram and Facebook!

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